#78 Acceleration Powered by Data, Part 2

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 30 June 2020

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change.

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Transcript

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0:00.0	Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.
0:11.0	The Agile World Podcast is brought to you by Tech Systems, an industry leader in
0:16.2	full-stack technology services, talent services, and real-world application.
0:22.1	For more information go to tech systems.com.
0:25.2	To read more about the topics discussed on this show, you can go to my website at the
0:28.8	agile.world and read my latest articles or get a copy of my latest book,
0:33.6	The Center of Experience, a blueprint for creating
0:36.2	an experience-led organization,
0:38.4	now available on Amazon and other retailers.
0:41.2	My name is Greg Kielstrom,
0:42.4	and I'm the host of the Agile World Podcast. I'm excited to introduce
0:45.8	part two of a special three-part series about data analytics brought to you by Tech Systems,
0:51.5	an industry leader in full-stack services, talent services, and real world application.
0:58.0	Today we're going to talk about evolving business models using data and how data is critical to successfully navigating
1:04.3	disruption. To help me discuss this topic I'd like to welcome data analytics and
1:09.0	Insights leader Jennifer Kling. First why don't you tell me a little bit about your background and what you do at tech systems?
1:15.8	Thanks, Greg. As you introduced me, I am the director of our data analytics and insights division at Tech Systems.
1:24.2	I support a team across North America helping our customers solve their most challenging
1:29.2	data issues.
1:30.6	Let's start by talking about data and its relationship to business.
1:34.0	How does data shape and inform changes to an organization's business model?
1:38.0	The value of data is greater than ever before.
	...

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