Hey, this is Barbara Corker, and you are now tuned in to business unusual.

And everything you ever learned about business, throw it out the window.

I'm going to tell you the real deal, listening.

Today I'm going to answer all your burning questions about work, life,

starting a company, getting on track, and much, much more.

Be sure to call in to the Business Unusual Hotline with your question at 888 Barbara.

That's 888 B. A R B A R A.

But first, when is the right time to hire a publicist to promote your business?

And how do you do that smartly?

Today we have a caller who's asking, should I hire the publicist now?

Should I not at all? And is it good or stupid money spent?

Listen in. I'm going to give him some advice he really needs to hear. Hi Barbara, my name is Tyne from Boise, Idaho.

I'd like to know how to find the right marketing group or publicists to promote your new product.

Seems like there's so many out there that just want to take your money, but how do you find the right one?

Appreciate some advice.

Thanks, Barbara. Hi, Ty.

Hi, Ty. Hi Barbara.

For 40 years I've worked with many publicity companies.

It's certainly an expensive proposition, but let me start by asking you, why do you need one?

Well, we are launching a new product company and what do you sell that

product? We have a company called Furl Lights. There are a new consumer

markets. They're actually consumer light sconces that go in the house and they actually open up and

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