This is five minute Friday

Welcome everyone my name is Lewis House very excited about today's guest. He's a good buddy of mine

His name is Josh Bisoni

You've got eight steps right yeah, so we talk about should we dive into first few yeah, I love love to the first

One for bio trust was was really important for us was to create a charitable mission

I hadn't done that in the past in the past. I was just you know

I was 20 years old and I was trying to make money and I really wasn't thinking about contributing to everyone in society as a whole

And so with bio trust the very first thing we did was we came up with the concept that for every order that would happen at our website

We would give we feed a hundred child for a day

Wow, and so we've done over 1.5 million meals for kids amazing and that really came from not only because we're a nutrition company

It ties in with hunger, but when I was a little kid we used to feed people on Christmas and go to their houses and

Really poor people and rural Iowa amazing that just stuck with me such a great feeling sure and it's important for the community as well as as well as

our

customers and our employees because people want to be part of a company that's doing

Doing good things in the world. So charitable mission was the first thing we did with with the meals and the second thing we did

was on our order page we put

An opportunity for customers to donate to the Make a Wish Foundation and they could do one dollar five dollar or ten dollars

Now the interesting thing was we just wanted to do that as good will

But when we added that to the order page our sales conversions went up really because I think people see that you're a giving company

They want to do business with you. So our sales went up like over 5% on the order page the conversions and over the years

We've raised over the last three years. We've raised over a million dollars for the Make a Wish amazing

So we do a match a specific match on that amount of money whatever they give the new match

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