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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

52.7K Ratings

🗓️ 13 November 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted worldwide and powering over 75 billion minutes of conversations each month, Krisp is the easiest way to elevate every call. Try it free at krisp.ai. Agility sometimes requires fundamentally rethinking the core business assumptions around how we fund growth, build teams, and create value.Today, we're going to talk about the strategic decisions that underpin the AI revolution. It's not just about the technology itself, but about the crucial choices leaders make around how to finance innovation, how to structure teams, and how to stay ahead of the curve on what’s actually possible versus what’s just hype. To help me discuss this topic, I'd like to welcome, Arto Minasyan, Co-Founder & President at Krisp.ai. About Arto Minasyan Arto Minasyan is a visionary entrepreneur and co-founder of Krisp.ai and 10Web, two successful VC-backed startups that collectively raised $28 million and achieved profitability. He leads teams of around 300 professionals across both companies, driving innovation and operational excellence. Under his guidance, Krisp was honored as one of TIME’s Best Inventions of 2020, while 10Web’s AI Website Builder has powered over one million websites. Arto frequently shares insights on balancing venture capital with bootstrapping, advancing AI voice technology, and building diverse global tech teams beyond Silicon Valley. Arto Minasyan on LinkedIn: https://www.linkedin.com/in/artominasyan/ Resources Krisp.ai: https://www.krisp.ai This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted worldwide and powering over 75 billion minutes of conversations each month, Krisp is the easiest way to elevate every call. Try it free at krisp.ai. Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0

The Agile brand.

0:02.0

Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.

0:15.0

Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,

0:23.1

AI, e-commerce, and whatever's next for the Omnichannel customer experience.

0:27.9

Together we'll discover what it takes to create an agile brand, built for today and tomorrow,

0:32.1

and built for customers, employees, and continued business growth.

0:36.9

I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune

0:39.2

1000 brands on Martec, AI, and marketing operations. To make sure you always get the latest episodes,

0:45.2

please hit subscribe on the app you listen to podcasts on, and leave us a rating so others can find us

0:50.2

as well. Now on to the show. This episode is brought to you by crisp.a.I, the all-in-one

0:58.3

voice AI that makes every conversation sound professional. With industry-leading noise cancellation,

1:03.8

real-time accent conversion, accurate transcription, and smart call summaries,

1:08.8

Crisp helps teams and individuals stay clear and productive.

1:12.3

Trusted worldwide and powering over 75 billion minutes of conversations each month,

1:17.3

Crisp is the easiest way to elevate every call. Try it free at crisp.aI.

1:23.0

What's the biggest myth about building a world-class AI company that leaders inside and outside of Silicon Valley still believe?

1:30.3

Agility sometimes requires fundamentally rethinking the core business assumptions around how we fund growth, build teams, and create value.

1:38.7

Today we're going to talk about the strategic decisions that underpin the AI revolution.

1:42.9

It's not just about the technology itself,

1:45.0

but about the crucial choices that leaders make around how to finance innovation, how to

1:50.0

structure teams for a global, remote first world, and how to stay ahead of the curve on what's

1:54.9

actually possible versus what's just hype. To help me discuss this topic, I'd like to welcome

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