#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 3 November 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile brand.
0:02.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.8	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth.
0:36.9	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to teK systems.com.
0:56.1	To make sure you always get the latest episodes, please hit subscribe on the app you listen to
1:00.1	podcasts on, and leave us a rating so others can find us as well. And now on to the show.
1:07.5	What if the very foundation of your marketing cloud, the one you've spent years building,
1:12.1	is at worst, actually giving your AI amnesia and at best missing key opportunities to connect
1:18.4	with your customers. Agility requires more than just reacting quickly. It demands an intelligent
1:23.7	foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision.
1:30.3	Today we're going to talk about the AI-driven reinvention of marketing.
1:33.3	For years, marketing clouds have promised a unified view of the customer and personalized engagement,
1:38.3	but many of the leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs.
1:46.0	Now the demands of AI are exposing the foundational cracks in that legacy architecture,
1:51.2	forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution.
1:57.4	To help me discuss this topic, I'd like to welcome Kaz Oda, CEO, and Karen Wood, CMO at Treasure Data. Kaz and Karen, welcome to the show. Thank you very much for inviting us. Hi, so happy to be here. Yes. Yeah, looking forward to how. Again. Yeah, yeah, exactly. Welcome back to the show. Yeah, exactly. And, you know, it's been great, you know, being at the show here.
2:19.2	We'll talk a little bit more about CDP world in a minute here. But before we do that, why don't
	...

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