Hi, Matt here. You've invested in your education to grow, advance, and unlock new career opportunities.

But here's the challenge. How do you position yourself to stand out in a competitive job market?

It's not just about what you know. It's about how much you communicate your value, build strategic relationships, and take decisive action.

That's where today's sponsor, Strawberry.me, career coaching, comes in.

They match students and professionals with certified career coaches who will help you refine

your personal brand to confidently articulate your skills and experiences,

to develop a results-driven strategy and stay accountable so you

follow through on networking, applications, and negotiations. Because knowing what to do is one thing.

Having a coach to push you forward, that's how you create real momentum in progress.

Visit strawberry.m.m.m. TFTS and claim your $50 credit. That's strawberry.

dot me slash TFTS. Regardless of if you're pitching or presenting, teaching or sharing, at its core,

communication is often about influencing and motivating others.

Yet we don't often take time to think about how to hone and improve our persuasive practices.

Today, we will dive deeply into the intricacies of influence.

I am Matt Abrams, and I teach strategic communication at Stanford Graduate School

of Business. Welcome to Think Fast, Talk Smart, the podcast. Today I am super excited to get

a chance to chat with Robert Chaldeen. Bob is the Regents Professor Emeritus of Psychology and Marketing

at Arizona State University. His research and coaching focus on persuasion and social influence.

He's the author of two amazingly popular and impactful books, influence and persuasion. And I have to

admit, Bob is one of my academic heroes. As an undergrad,

Bob was a guest lecturer in Phil Zimbardo's popular class, The Psychology of Mind Control.

And after hearing Bob's lecture, I chose a graduate school program where I could do research

...