76: Behind the scenes of our exciting new chapter
Well To The Core
Robin Long
4.8 • 794 Ratings
🗓️ 19 July 2022
⏱️ 21 minutes
🧾️ Download transcript
Summary
An exciting new chapter is here, and Robin and Matt are excited to bring you along today to share all the details!
Today’s episode is a special behind-the-scenes look at our recent company rebrand to Lindywell. You’ll hear their thoughts on why this change was necessary, the excitement (and some nervousness) that came along with it, and Robin’s hope for members of the community moving forward.
You’ll also learn the personal and special meaning behind the name Lindywell, and how this change provided us an opportunity to look at everything we were doing in the business.
Tag us on our new Instagram, @wearelindywell, and let us know what you think of our new name, rebrand and what we discussed in this episode! We want to hear from you and cheer you on, and if you haven’t already, we’d be so grateful if you rated, reviewed and subscribed to our podcast to help us spread our message and continue to do the work we do here!
Show highlights: what you can look forward to in this episode!
- Why this rebrand is happening now
- The reasons that the rebrand is more a “doubling down” of what we are versus a complete change
- The story being the name Lindywell, and why it lands with Robin so much on a personal level
- How this is so much more than just a name change, and the ways in which it will be an upgraded experience for members
- Why evolution is necessary (and can be really good for us!)
Links in this episode:
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Transcript
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| 0:00.0 | Hi, I'm Robin Long, Pilates instructor and founder of Lindy Well. Here on the Balance Life |
| 0:14.7 | podcast, you'll find honest conversations about health, wellness, self-care, work-life balance, and everything in between. |
| 0:23.4 | We'll cover it all and provide inspiration, resources, and practical tips to help you become |
| 0:29.2 | the healthiest version of yourself, inside and out. |
| 0:34.6 | So today is a very exciting day. |
| 0:43.6 | If you haven't already read the news in your inbox or on social media, we change the name of our company. |
| 0:51.9 | Our company name is no longer The Balance Life. We are now Lindy Well. Pilates in Balance Living by me, Robin Long. |
| 0:55.8 | And joining me today to talk all about our biggest update yet, |
| 1:01.2 | including a brand new look and membership experience for our members, is my very special guest, |
| 1:07.9 | my husband, Matt. Welcome, Matt. Thank you. Always exciting to be here. This is what, your third appearance on the podcast? This is number three. Yes. So officially a podcaster, I think. |
| 1:13.7 | Yeah. I think so. I think so. We always, you know, get a lot of downloads when you're on the show. |
| 1:18.6 | So we're glad you're back. Okay. For our long time members, you might be asking the question, |
| 1:26.6 | why change the name? And it's a good |
| 1:28.3 | question. And it's all very exciting. It's been a very long, drawn out process to come to this |
| 1:34.4 | decision. And we're going to dive into that today to just tell the whole story, everything behind |
| 1:39.4 | the scenes. And I just have to say right off the bat that I'm so excited to finally be able to share this |
| 1:44.7 | and bring everyone in along on the journey of this new exciting chapter. |
| 1:49.5 | And at the same time, I'm a little nervous too. |
| 1:52.3 | I have like the butterfly feeling, even though I feel like, I'm so excited about where we're |
| 1:56.9 | heading. |
| 1:57.6 | Anytime, you know, you do something new or you're creating change, |
| 2:01.3 | especially knowing how many people have been on this journey with me from the very beginning, |
... |
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