The thing that people miss is they make products to just make a product, but they're missing

the connections in the end consumer.

Something that we need to keep in mind is when you're selling accessories, because that is the

category that we all fall under, it is not food, shelter, water, clothing.

It is not a necessity.

When you're speaking to people that are lucky enough

to work really hard and have expendable income and focus on accessories, you need to also look

at the other stressors of their life. Who are we helping if we're not speaking to people directly and meeting them where they are?

The real focus, 100% of the time, needs to be the customer.

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast.

I've helped launch and grow thousands of product-based businesses, even one of my own.

And over the last 20 years, I've seen behind the scenes of businesses just like yours.

Whether they are makers, manufacturers, artists, or food and beverage businesses, I have

spent so many hours studying it all. I've discovered what makes them successful, what mistakes

they could have avoided. How did they turn their ideas

into successful business? And what are the strategies that they have used to make more sales

and be discovered by more customers? And this is what this show is all about. Whether you're just

starting out or you're looking to become a million dollar product boss, I'm here to give you

the permission to chase your dreams, no matter how big or small.

All you need is the right mindset, a little courage, strategy, and support. And you too can be the next million dollar product boss.

Let's do this.

All right.

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