#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 18 February 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy (12:36) A real life example of how to use a statistic in your messaging (16:39) The two frameworks my team uses to write copy in the right place at the right time (21:16) Why you should be testing and updating sales copy in real-time during launches (29:51) Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder’s Society Building a StoryBrand by Donald Miller Read This or Die by Ray Edwards My Facebook Post with Scout Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	People buy with their emotions, but justify with their reasoning.
0:07.0	So your copy needs to address both of these phases that your reader will experience as they engage with your promotional content.
0:15.0	I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business. But it wasn't all
0:22.3	that long ago that I lacked the confidence, the budget, and the time to focus on growing my small
0:29.3	but mighty business. Fast forward past many failed attempts and lessons learned, and you'll see
0:35.6	the business I have today, one that changes lives
0:38.6	and gives me more freedom than I ever thought possible, one that used to only exist as a daydream.
0:46.8	I created the online marketing made easy podcast to give you simple, actionable, step-by-step
0:52.1	strategies to help you do the same. If you're an ambitious
0:55.7	entrepreneur or one in the making who's looking to create a business that makes an impact
1:01.3	and a life you love, you're in the right place, friend. Let's get started.
1:10.1	Hey, real quick, before we get into this episode, I wanted to let you know that I'm hosting a free list building master class this week.
1:20.0	Given that 72% of buyers self-report that they prefer email as the primary way they hear from your business.
1:28.5	And given that businesses see an average of 760% increase in revenue by introducing
1:34.1	focused email marketing campaigns.
1:36.9	Yeah, you heard that right.
1:37.8	I can't imagine a better way to spend our hour together.
1:42.2	All you have to do is go to Amyy porterfield.com forward slash list building.
1:46.4	This masterclass is totally free and full of value.
1:50.2	I cannot wait to show you how to get started with your email list.
1:54.2	Again, amy porterfield.com forward slash list building.
1:57.9	Choose the date and time that works best for you.
	...

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