#751: The Secrets to Realistic Recurring Revenue with Stu McLaren

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 11 February 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business! Get your copy of Predictable Profits In this episode, we discuss: (1:11) The story behind how Stu became the go-to membership expert (9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!) (12:42) The three green-light indicators that prove you’re in the perfect market for a membership (16:20) Six powerful reasons people join memberships (21:34) My favorite strategies for keeping members engaged and progressing (25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!) (31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings (36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it! Memberships Mentioned in the Episode The Twisterhood Membership Simply Skilled Teaching EB Academics Glitterbombers Memberships Autism Little Learners P'zazz Art Studio Memberships Beauty Content Studio Follow Stu Get your copy of Predictable Profits instagram.com/stumclaren membership.io Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	We talk about community and being a place of people supporting each other towards some common objective that we're trying to achieve.
0:10.2	But I think community goes well beyond that, you know, like that's the beginning of the relationship.
0:15.2	I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business.
0:20.8	But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus
0:26.8	on growing my small but mighty business.
0:30.4	Fast forward past many failed attempts and lessons learned, and you'll see the business I have
0:35.8	today, one that changes lives and gives me
0:39.0	more freedom than I ever thought possible, one that used to only exist as a daydream.
0:46.0	I created the online marketing made easy podcast to give you simple, actionable, step-by-step
0:51.4	strategies to help you do the same. If you're an ambitious entrepreneur
0:55.7	or one in the making who's looking to create a business that makes an impact and a life you love,
1:02.1	you're in the right place, friend. Let's get started.
1:15.3	Hey there, welcome back to another episode of online marketing made easy.
1:22.1	I'm your host, Amy Porterfield, and today I've got the peanut butter to my jelly coming back to the show.
1:24.1	And that is Stu McLaren.
1:28.9	Sue and I have been friends forever, for as long as I can remember when I started this business. And I always tell the story that we were in a mastermind together many, many,
1:33.9	many years ago. And we played charades. And we as a team, we're number one. And we will never let
1:40.8	anyone forget. And so we're just a really good duo. Let me tell you. And it's really been
1:47.6	fun being his friend because he's done so much since when I first met him that many years ago.
1:53.5	But one thing has been consistent. And that is this man is obsessed with memberships. He has his
2:00.1	own memberships. And he's even more obsessed with
2:02.7	teaching other people how to create recurring revenue with a membership model. And he's been on
	...

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