#751: Traject Data CEO Rochelle Thielen on the role of data in retail
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 15 October 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?
Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.
Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.
About Rochelle Thielen
Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.
Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/
Resources
Traject Data: https://www.trajectdata.com
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Transcript
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| 0:00.0 | The Agile brand. |
| 0:09.9 | Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing |
| 0:14.5 | leaders need to know. |
| 0:15.9 | Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, |
| 0:23.1 | AI, e-commerce, and whatever's next for the Omnichannel customer experience. |
| 0:27.8 | Together we'll discover what it takes to create an agile brand, built for today and tomorrow, |
| 0:32.4 | and built for customers, employees, and continued business growth. |
| 0:37.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTEC, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations. |
| 0:43.2 | The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, |
| 0:49.6 | talent services, and real-world application. For more information, go to T-E- to teK systems.com. To make sure you |
| 0:57.0 | always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave us a |
| 1:02.0 | rating so others can find us as well. And now on to the show. In today's hyper-competitive |
| 1:09.8 | retail landscape, is it even possible to build a sustainable |
| 1:13.0 | brand without a thorough, real-time understanding of your customer and your market? |
| 1:16.9 | Agility requires more than just fast reactions. |
| 1:20.6 | It demands proactive insights driven by robust, real-time data. |
| 1:25.6 | It's about anticipating the next move, not just responding to the last one. |
| 1:29.9 | Today we're going to talk about the critical role of real-time data in navigating the complexities |
| 1:34.4 | of modern retail, from combating fraud and unauthorized sellers to personalizing the customer |
| 1:41.0 | journey and staying ahead of the competition. To help me discuss this topic, |
| 1:44.9 | I'd like to welcome Rochelle Thielen CEO at Traject Data. Rochelle, welcome to the show. |
| 1:51.1 | Thanks, Greg. Good to be here. Yeah, looking forward to talking about this with you. Before we dive in, |
... |
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