If you’ve been listening for a while, you've heard me mention the word Scrum. When you hear this word, you do one of two things: Feel your heart surge with pride and joy because, as a fellow Scrummer, you know how amazing this approach is for running a small business. Scratch your head / do a Google word search / roll your eyes because you have no idea what I’m talking about. Listeners in both these camps are going to love today’s episode, because I’m going to talk about this amazing project management method and how it has revolutionized the way I get my business done. To start off, Scrum is not my own made-up word—I got it from a book called Scrum: The Art of Doing Twice the Work in Half the Time. (Sounds pretty good, right?) And basically, the concept of Scrum is just that: managing a team of employees and contractors in the smartest way possible. I used Scrum throughout the process of creating my newest product, “Webinars That Convert.” Basically, I set up a checklist of every single thing that needed to get done on this product—from creation to promotion to sales to management—and my team and I “Scrummed” our way through it! Not coincidentally, it’s the same checklist I used for promoting the Profit Lab last spring. That’s why I’m offering the same giveaway this week—the step-by-step project plan checklist that puts all the chaos of a new product launch into sanity-saving order. This checklist goes hand-in-hand with today’s topic—download it and you’ll be well on your way to Scrumming your first project. Why Scrum?  There are the four main ways that Scrum really helps my business reach its productive sweet spot: It increases your team’s speed to completion. My team is able to get through projects so much faster now that we use Scrum. The Scrum approach really pays attention to the work people are getting done and gives them the ownership on that performance. People are empowered to make decisions. This is probably my favorite part of Scrum—it allows us to make sure everything is working smoothly. When it’s not we fix it instantly. How Scrum Works #1: The Project Backlog #2: The Sprint #3: The Sprint Review The bottom line is, if you don’t take the time to communicate well with your team, it will cost you money because they will do it wrong. And Scrum is an amazing way to keep that communication alive. Best of all, the Scrum method gets easier and more efficient every time you use it! It’s kind of intense, it’s all-consuming, but when it’s over, it’s completely done and you’ve got a completed project. Grab the free PDF project backlog (if you haven’t already) and start warming up to Scrum in your business. And let me know how it works for you! EPISODE FREEBIE Get The Project Plan Checklist FREE DOWNLOAD