748. The Identity Shift Required for Your Next Level of Business with Tina Tower
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 26 March 2026
⏱️ 51 minutes
🧾️ Download transcript
Summary
What if your business isn’t the problem, but a reflection of what’s happening inside you? In this special episode, I’m sharing an interview I did on Tina Tower’s Her Empire Builder podcast where we talk about what happens when what used to work stops working, why more effort isn’t the answer, and how your business starts reflecting your beliefs, your fears, and your level of self-trust. I open up about navigating grief, buying out my co-founder, rebuilding my identity as a solo CEO, and learning that no amount of strategy can outwork self-doubt. Get ready to shift how you see your business, your growth, and what’s possible for you.
In This Episode, You’ll Learn:
00:00 Why this episode is different and more personal than usual.
05:15 What it really looked like to take over the business solo.
10:30 How do you know when it’s time to reset everything?
14:30 How simplifying the business increased profitability.
19:15 How comparison keeps you stuck and second-guessing.
24:00 Why is it essential to ask for support in life and business?
28:30 Why many women stay stuck at lower revenue levels.
34:00 A mindset tool to break through your next level.
39:30 Are you chasing the right version of success?
43:45 What to do when your identity no longer matches your business.
Resources + Links
Listen to Her Empire Builder by Tina Tower HERE!
Ready to stop guessing and follow a proven system? Book your strategy call HERE!
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Follow
Jacqueline on IG: @theproductboss
Tina Tower on IG: @tina_tower
Transcript
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| 0:00.0 | Hey everybody and welcome back to the product boss podcast. I'm your host, Jacqueline Snyder. |
| 0:04.4 | And on this show, we help product-based business owners grow the businesses of their dreams |
| 0:09.5 | so that they can live the life of their dreams. Now, I don't normally do this, but I was recently |
| 0:15.4 | on my friend Tina Towers podcast, her empire builder. And she interviewed me on some topics that I really haven't |
| 0:23.1 | fully talked about out loud. In fact, over the last six months, I've been in a program |
| 0:27.7 | where I've been establishing a TED Talk and really stepping into some of my thought |
| 0:31.9 | leadership and going through the journey that I've been on, which has been a journey of |
| 0:36.7 | grief, a journey of grief, a journey of |
| 0:37.7 | loss, a journey of rebuild and rebuilding myself internally, this business after I bought it |
| 0:44.4 | from a co-founder and really just this massive journey. And Tina's known me for years and she |
| 0:49.0 | interviewed me on her show. So I was just so excited about this episode that I asked her if I could bring it to the product boss community and air it on the show. So I was just so excited about this episode |
| 0:54.3 | that I asked her if I could bring it |
| 0:56.4 | to the product boss community and air it on this show. |
| 0:59.0 | So you're going to get to listen to Tina Towers, |
| 1:02.7 | her empire builder or her empire builder by Tina Tower. |
| 1:06.1 | And if you love the show, please make sure |
| 1:08.0 | that you follow her show as well, wherever you listen to podcast. All right, let's jump in. |
| 1:14.4 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 1:19.3 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 1:23.8 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 1:28.4 | manufacturers, artists, or food and beverage businesses, I have spent so many hours studying |
| 1:33.2 | it all. I've discovered what makes them successful, what mistakes they could have avoided, |
... |
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