748: Is Your Social Media Strategy Working? Do This to Find Out
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing
4.8 • 12.3K Ratings
🗓️ 14 February 2024
⏱️ 41 minutes
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Summary
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| 0:00.0 | You can always archive the first time you posted it and repost it again to see if it'll take off again. |
| 0:05.5 | But we have been noticing that you can reuse content or reuse themes, strategies, words, captions in a way so that you're not constantly reinventing the wheel. |
| 0:17.0 | Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers and helping you to navigate both the messy and the magical seasons of this thing called life. |
| 0:27.0 | I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home and run a seven-figure |
| 0:33.6 | online business. I teach you the tried and true secrets to building a career you |
| 0:38.0 | adore. Shai away from the real talk? No way. Money, hardship, growth, |
| 0:42.3 | loss, and marketing are all topics we discuss here. |
| 0:45.1 | Think of this as your one-stop shop for happy hour with a gal pal mixed with business school. |
| 0:49.6 | Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn. |
| 0:54.7 | This is the Gold digger podcast. |
| 0:57.1 | Create, write, post, and then repeat. |
| 1:00.5 | Now for most business owners, social media is a staple of our day-to-day workflows |
| 1:04.8 | something that we know we need to do, maybe something we hate actually doing, but |
| 1:09.5 | for many of us it is a part of running a successful business and while we may have created a rhythm or a system |
| 1:16.5 | when it comes to creating and sharing our content we often forget about the final |
| 1:20.6 | critical step of the process determining if what we're doing is actually effective. |
| 1:25.6 | Like when was the last time you did an audit of what's actually working? Now this past year |
| 1:31.5 | for me has been a lot about creating systems and structure around what I share, how I share it, and what my online presence looks like. |
| 1:39.0 | And honestly, it's been a huge transformative process, but what I've noticed for me is that usually once I create a |
| 1:45.6 | system and it seems to be working I sometimes get to go back over it to ensure that it is |
| 1:50.9 | doing exactly what we want it to do. |
| 1:54.0 | At the beginning of this year, my team and I did audits of all of our accounts and really took a step |
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