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The Goal Digger Podcast

748: Is Your Social Media Strategy Working? Do This to Find Out

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 14 February 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Create, write, post… repeat. For most business owners, social media is a staple of our day-to-day workflows; but when was the last time you did an audit of what’s ACTUALLY working? My team and I recently did audits of all of our accounts to look at what’s working, what’s not working, and how those insights will guide us forward. And this, Goal Digger, is your sign to do the same! In this episode, I’m sharing what you should be looking at when auditing your content and how to do an effective audit that will help guide your strategy forward with more clarity and certainty. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/socialmediaaudit Thanks to our Goal Digger Sponsors: Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign! Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

Transcript

Click on a timestamp to play from that location

0:00.0

You can always archive the first time you posted it and repost it again to see if it'll take off again.

0:05.5

But we have been noticing that you can reuse content or reuse themes, strategies, words, captions in a way so that you're not constantly reinventing the wheel.

0:17.0

Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers and helping you to navigate both the messy and the magical seasons of this thing called life.

0:27.0

I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home and run a seven-figure

0:33.6

online business. I teach you the tried and true secrets to building a career you

0:38.0

adore. Shai away from the real talk? No way. Money, hardship, growth,

0:42.3

loss, and marketing are all topics we discuss here.

0:45.1

Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.

0:49.6

Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.

0:54.7

This is the Gold digger podcast.

0:57.1

Create, write, post, and then repeat.

1:00.5

Now for most business owners, social media is a staple of our day-to-day workflows

1:04.8

something that we know we need to do, maybe something we hate actually doing, but

1:09.5

for many of us it is a part of running a successful business and while we may have created a rhythm or a system

1:16.5

when it comes to creating and sharing our content we often forget about the final

1:20.6

critical step of the process determining if what we're doing is actually effective.

1:25.6

Like when was the last time you did an audit of what's actually working? Now this past year

1:31.5

for me has been a lot about creating systems and structure around what I share, how I share it, and what my online presence looks like.

1:39.0

And honestly, it's been a huge transformative process, but what I've noticed for me is that usually once I create a

1:45.6

system and it seems to be working I sometimes get to go back over it to ensure that it is

1:50.9

doing exactly what we want it to do.

1:54.0

At the beginning of this year, my team and I did audits of all of our accounts and really took a step

...

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