Stop guessing your price.

If you sell a physical product and you've ever felt that it's weird mix of people

are buying, but I still don't feel profitable, or I don't know if my prices actually work,

this episode is going to give you a simple grounding method.

You can come back to you again and again.

Because here's what I know about pricing.

Pricing is not just math. Pric know about pricing. Pricing is not just math.

Pricing is confidence. Pricing is leadership. Pricing is you deciding my business is going to be

sustainable. And today I'm going to teach you the simplest pricing foundation that I teach

product-based business owners. It's the framework that protects your profit, sets you up for wholesale when

you're ready, and it helps you stop underpaying yourself while you work your face off. Okay? So,

this is the formula. You ready for it? We're going to work through this, but it's this. Cost of goods

times two is your wholesale price. And then wholesale times two is your retail price boom

mic drop but don't go anywhere because that's the simple version there are nuances and we're

going to talk about them but if you're not doing at least this you're definitely underpricing

your products and i want to say this upfront because someone needs to say it underpricing your products. And I want to say this upfront because someone needs to say it.

Underpricing doesn't just hurt your bank account. It hurts your energy. It hurts your ability to stay

in business long enough to win. So today I'm going to walk you through three things. First,

what cost of goods actually includes? because most people miss costs and then every

number after that is fake. Second is the two times two times pricing method for wholesale and

retail with a simple example. And third, what to do when you run the math and the price feels

impossible? You're like, there's no way people are

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