743 - Measuring the Buyer-Seller Experience, with Carl Cox

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 13 May 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Collin Mitchell and guest Carl J. Cox delve into the importance of measuring and improving the buyer-seller experience in sales. They discuss the significance of data, self-reflection, and customer feedback in enhancing sales performance. The conversation highlights the impact of timely responses to leads and the value of learning from closed loss deals to drive sales success.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Carl Cox (CEO, 40 Strategy)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to sales transformation brought to you by
0:03.6	Libyam today we have Carl Cox joining us to delve into the importance of
0:07.8	measuring the buyer-seller experience Colin the mic is yours.
0:12.0	All right welcome back to another Colin, the mic is yours.
0:15.9	All right, welcome back to another episode of Sales Transformation brought to you by Lydium.
0:18.8	I'm your host, Colin Mitchell, and today I've got Carl J Cox on.
0:23.0	He's the author of Stuck at CEO.
0:25.0	He's also the CEO of 40 strategy.
0:27.8	We recently had Carl on the show
0:29.5	where we talked about what KPI you should focus on. Lots of good nuggets there definitely
0:34.3	recommend you checking it out. We'll drop the link in the show notes. Yeah I mean I
0:39.0	think the most important thing here is the the, the entire experience, whatever that looks like, which is different
0:45.9	for every organization like you said, but it's the experience between the buyer and the seller.
0:52.1	So how do you measure that? How do you measure the experience? How do you
0:55.0	make sure they're getting a world-class experience versus a not very effective experience?
1:06.9	Well, this is where you gotta measure, right?
1:08.8	You know, this is actually data.
1:10.0	This is where people, you have to measure
1:11.3	those different parts around that. So that's that's number one, right?
1:13.6	You're going to have some real clear data around it.
1:15.4	Two, there has to be self-reflection after doing these things.
1:19.3	Like we know when we've given our best.
	...

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