5 • 853 Ratings
🗓️ 16 December 2025
⏱️ 44 minutes
🧾️ Download transcript
In this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center.
They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave.
You'll learn:
Why cohesiveness matters more than random "good products" when building a line sheet and wholesale presence
How to move from handmade/custom work into a more sustainable model without losing your creative identity
What boutiques do best when they market story-driven brands (and why displaying collections together matters)
How wholesale can stabilize a business when social algorithms shift
Two key business lessons: price for future wholesale now + know when to say no
Allie Falcon:
Website: Alliefalcon.com
Instagram: @alliefalcon
TikTok: @alliefalcon
🛍️ 10% off with code BHub
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.0 | Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 0:16.0 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.7 | along with industry experts shaping the future of our industry. |
| 0:25.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:33.7 | Hey guys, welcome back to the podcast this week. |
| 0:36.6 | Allie Falcon, I'm so pumped you're here. |
| 0:38.9 | We too. Oh my gosh. We have so much to talk about, but we were just laughing, you guys, |
| 0:44.9 | if you're listening, before we started to record, because we're like, I think that both of us |
| 0:48.5 | lead, like, a double life. Like, we have a life of e-commerce and products and, like, stuff like this. But then we have, like, this whole ranch life. Like, we have a life of e-commerce and products and, like, stuff like this. But then we have, |
| 0:57.0 | like, this whole ranch life behind the scenes that we were laughing. We blame it on Jesse Jarvis |
| 1:01.9 | because she made it all that's so glamorous. Like, Jesse, it's your fault. But really, it's not always |
| 1:07.5 | glamorous. So we both had really funny things happening before this podcast. So |
| 1:10.9 | do you want to tell me what you were doing before you came to record? Yes. So I don't want to |
| 1:16.0 | paint this in a light that I am any sort of cowgirl because I am absolutely not. I was raised on a |
| 1:20.4 | ranch, but I'm like not great help. But my dad and my husband were weaning right outside of our house and they were also like |
| 1:30.9 | taken some cows to the sale. Well, my husband had one tied down out in the pasture and she was |
| 1:37.3 | humongous and so he could not drag her all the way to the pins obviously with his horse. So he called and said he needed |
| 1:46.6 | somebody to come up with the truck to help get her into the trailer. And I, like, I was telling |
| 1:51.4 | to actually, I was like, I literally have no bra on. My hair is up in a clip. And I was wearing, |
| 1:57.9 | like, pajamas and had Adidas slides on. And I trucked it out to the flatbed and drove out into the pasture. |
| 2:04.3 | And I'm literally out in the pasture pulling a cow into the trailer. |
... |
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