#74 Seth Godin: Educating Yourself & False Fear

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emma gannon

Authors, Wellbeing, Arts, Books, Social Media, Creativity

4.6 • 1.1K Ratings

🗓️ 17 April 2017

⏱️ 30 minutes

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Summary

Seth Godin is a legend. The author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He is something spreads ideas and writes about marketing, leadership and change. Some of his most well-known books are Linchpin, Tribes, and Purple Cow which I mention on this podcast in conversation. It's a book that has really inspired me - it's all about how to be remarkable and stand out. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. Seth is well-known in the publishing industry, mainly since launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His newest book, What To Do When It's Your Turn, is already a bestseller. We talk about personal branding, fear, education, making decisions and teaching yourself. I hope you enjoy this episode. He's a real hero of mine.

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0:00.0	This episode of Control-Or Delete is sponsored by King Fisher, the company behind
0:05.0	recognizable home improvement brands such as B&Q and Screw Fix, who help make better homes
0:10.4	accessible for everyone. And who, by the way, doesn't love a pop down to be in queue? I definitely do.
0:16.0	Kingfisher have recently partnered with Google Cloud, a collaboration that together will support and prepare for retail's next digital age.
0:24.3	From infrastructure to data analytics, they are looking for the right people to help them succeed,
0:29.8	and that could be you.
0:31.2	They're looking for tech professionals interested in software engineering, data
0:35.0	analytics, data science, e-commerce and much more. They also have a range of brilliant benefits,
0:41.0	competitive salaries, private health care for the family, and an outstanding pension scheme.
0:46.0	So if you're interested, go to careers. Kingfisher.com today to find out more about their tech and digital roles. Thank you so much to King Fisher
0:55.3	for sponsoring this podcast.
0:57.6	Hello and welcome back to another episode of Control-Or Delete. I'm so excited about this one.
1:02.0	I sound a little nervous during this interview
1:05.2	because I'm interviewing my own personal hero Seth Godin. If you already know who
1:10.0	Seth is then you will understand why this was such a big deal for me. He's someone
1:14.4	that I discovered quite a few years ago actually, you know, one of my first ever jobs
1:18.4	and just really inspired me to put my work out there and he's just responsible for a lot of decisions I've made which he wouldn't have known but yeah a massive influence on what I do.
1:28.0	So Seth Goadin, for those of you that don't know him, he is the author of 18 books that have been bestsellers around the world, 18, and they have been translated into
1:37.1	over 35 languages.
1:39.4	He writes about spreading ideas, marketing, change, leadership. Some of his most well-known books are called
1:45.6	Lynchpin, Tribes and Purple Cow, you might have heard of them. I actually mentioned the book
1:50.2	Purple Cow a few times in this podcast. It's a book that really inspired me all about standing out and being remarkable.
	...

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