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Hi, Matt here. As we end the year, we got a bit emotional, which reminded us of one of our top

episodes on the topic of emotions and

communication. So as we close out 2022, we thought we'd reshare my episode with Baba Shiv.

Baba is a neuroscientist and professor of marketing at the GSB, and his research looks at the

role of emotion and motivation in shaping our decisions

and experiences. To help introduce this episode, let me introduce you to our amazing executive

producer, Jenny Luna. Welcome, Jenny. Hi, Matt. Yes, this is one of my favorite episodes.

It has a lot in it. And since we first recorded it exactly two years ago, I still think back on techniques that were shared.

Which ones come to mind for you? Well, Baba talks about presenting an idea that's not fully formed, because if others feel involved in the brainstorming, they will support it more down the line.

Absolutely. I use this all the time.

Yeah, and it's super counterintuitive. I tend to think I need to come in fully prepared,

...