Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business.

The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way.

This podcast series focuses on the everyday common business issues,

challenges, and opportunities that face the small business owner. So here now are your hosts

of the how of business, David and Henry. Welcome to this episode of the how of business.

This is Henry Lopez, and I have a guest with us today, Chris Deirdorf. Chris, welcome to the show.

Hey, thanks for having me, Henry. Oh, it's our pleasure. So Chris is the CEO and founder of Market Compass. And Market Compass focuses on helping small businesses grow through optimizing their product marketing.

And when we say product marketing, we're talking about marketing that specifically focused on a product. We're going to get into that today in this episode, as opposed to corporate marketing

or branding. So it's product marketing specifically that he tends to focus on and help small

businesses with. And his company specifically helps those

businesses in the areas of marketing strategy, planning, positioning and messaging, which we're

also going to chat about and go to market execution. Chris developed his marketing expertise

while working, excuse me, for various large companies.

He has an MBA in marketing and entrepreneurship from the Leeds School of Business at the University

of Colorado in Boulder.

And he currently lives between Boulder and Denver, more or less is where Louisville, Louisville, is

that right?

Louisville.

Louisville.

Okay, great. It's a suburb of Denver or Boulder,

depending on which way you look at it. So in this episode, we're going to dive into Chris's

entrepreneurial journey. He's going to share with us his journey from school to going into

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