Hey, this is Barbara Corker, and you are now tuned in to business unusual.

And everything you ever learned about business, throw it out the window.

I'm going to tell you the real deal, listening.

Today I'm going to answer all your burning questions about work, life, starting a company,

getting on track, and much, much more.

Be sure to call in to the Business Unusual Hotline with your question at 888 Barbara.

That's 888 B. A R B A R A R A. But first, lots of people think that if you have a great idea for a business, that's the big

cahuna. I'm here to tell you, all it is is a start. Today we're going to talk to a young jewelry

designer who's got more energy than you can shake a stick at.

She's a salesman all right, she's a creative genius all right,

but can she build a business?

Listen in, you're going to learn quite a bit.

Hi Barbara, this is Riri, and I have a bunch of business questions as I'm an entrepreneur and jewelry designer and

I'm basically more of the creative and I've struggled dealing with the

business end and as an entrepreneur I tend to think out of the box and I'm just

curious if there's any tips as to when to know if you should follow a traditional

business path or challenge that and create your own. Also the best way to fund a business, I know there's

various ways. And the best route to market for a high-end jewelry line is that TV radio magazine digital influencers there's so many

different ways to do this now retail versus wholesale and direct to consumer there's

also various ways to target your customers and create direct to

consumer, there's also various ways to target your customers and create a different

platform to achieve those things.

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