Hey there, I'm Jason Gots, and you're listening to Think Again, a Big Think podcast.

Big Think is a kind of online think tank, powerful ideas from some of the world's most creative thinkers

distilled into small, shareable doses. The Think Again podcast remixes this formula. The producers pick surprise idea

clips from over 10,000 of them in our archives. My guests and I watch them and discuss.

From there, the conversation goes wherever it goes. I'm very, very happy today to be here

with Jace Clayton, also known as DJ Rpture. He has spun music all over the world in every imaginable kind of venue, including not only big arenas,

but also at one point a refrigerated truck, and has released several critically acclaimed albums.

He's also one of the most gifted writers about musical culture that I've ever read.

His book, Uprprut travels in 21st

century music and digital culture digs deep into the back bins of hyper local

musical traditions and zooms out to take in the whole shifting global

landscape. Welcome to think again Jason. Hello. Thank you. All right first of all

your book like I don't want to sort of gush meaninglessly but your book was wonderful. It's beautifully written. It was incredibly fascinating survey of, I guess, what digital has done to musical culture, but through your very specific lens. I really, really enjoyed it. Well, thank you. I want to start with the auto tune section, you know, and then we'll radiate out from there.

So you have a whole chapter kind of about autotune, which I found really interesting.

I mean, just literally, I don't know, three weeks ago maybe, I was talking my eight-year-old son and kind of dissing auto tune and how it's ubiquitous

and it's all over pop music and it's super annoying and whatever. And then Bon Iver's new album came out.

There's a track on there called Creeks, which is heavily autotuned. And I think it's kind of genius what he does with autotune.

Have you by any chance heard that?

No, I haven't.

Okay.

But I just like, oh my God, he's using it as an instrument.

So, yeah.

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