#74: Choosing Your Next Strategic Initiative
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 30 May 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
When it comes to growing your business, it's easy to fill up a list with potential great ideas. What's hard is deciding which ones to implement and when, especially if you only have the time and money to go with one.
In this episode, Donald Miller walks Jeff Stoner, co-owner of My Mickey Vacation Travel, through the decision-making process of choosing the next strategic initiative for his business. Don also coaches Jeff on how to "market for the moment," shifting resources and taking advantage of key points in time in your industry where you can more easily boost your lead numbers.
If you're running a business and aren't sure what your next big project should be, this episode is for you.
Explore the vacation services Jeff and his team have to offer at MyMickeyVacation.com.
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Transcript
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| 0:00.0 | Before we start the show, I want to tell you about my first million hosted by Sam |
| 0:04.5 | Parr and Sean Perri and available now on the HubSpot podcast network. |
| 0:08.8 | My first million features famous guests discusses how companies made their first million |
| 0:13.9 | and brainstorms new business ideas based on the hottest trends and opportunities |
| 0:18.3 | in the marketplace. Recent episodes you should absolutely check out are three profitable business |
| 0:23.2 | ideas you should start in 2022, drunk business ideas that could make you millions, |
| 0:28.6 | and asking the founder of Grammarly how he built a 13 billion dollar company. |
| 0:34.2 | If you are curious to know how successful business leaders got to where they are |
| 0:38.1 | and the opportunities and trends you need to be looking out for when it comes to growing your own |
| 0:41.9 | business, listen to my first million wherever you get your podcasts. |
| 0:50.1 | Welcome to the Business Made Simple podcast brought to you by the HubSpot podcast network. |
| 0:54.3 | Every week on the show we coach you to build your business like an airplane. |
| 0:57.1 | The cockpit is your leadership, the body is your overhead, the right engine is your marketing, |
| 1:00.9 | the left engine is your sales, the wings are your products, and the fuel tanks are your cash flow. |
| 1:05.5 | If you master the six parts of a small business, your business will fly far and fast. |
| 1:10.4 | Every week we help a business owner just like you optimize their airplane, I'm your host Donald |
| 1:16.2 | Miller. Listen, I've said it a million times on the podcast, you got to have a plan, |
| 1:19.5 | you got to have a plan, you got to have a plan in case things go bad. You also have to have a |
| 1:23.0 | plan of things are going to go good and if you don't have a plan, you're not going to be able to |
| 1:27.6 | capitalize on what's going to happen next. And today's guest is Jeff Stoner. Jeff Stoner runs |
| 1:33.4 | an organization, a company called My Mickey Vacation Travel and families are about to flood and |
| 1:39.1 | already are back to Disney. He's going to take two years of really bad business and he's going to |
... |
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