#74. £100M Sports Promoter - Marcus Luer

Eventful Lives Podcast

Dodge Woodall

Eventful, True Crime, Risk, Interviews, Crime, Events, Entrepreneurship, Festivals, Sports, Life Story, Entrepreneur, Roger Woodall, Start Ups, Society & Culture, Military, Business

5 • 857 Ratings

🗓️ 23 February 2022

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Despite occasionally rubbing World Famous Man-Mountains up the wrong way, Marcus Luer has carved out an incredible role for himself within the TV Licensing world. He’s a proper sports entrepreneur.

Through his business he’s worked on television deals for every sport from football, to golf, and professional wrestling to tennis.

His audience covers 3.5 billion people, and he oversees hundred million dollar agreements involving some of the biggest sporting brands in the world.

This episode is filled with great stories and huge business. It’s a fascinating insight behind the scenes of an industry we all love.

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Transcript

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0:00.0	The short version of was we had the rock in it, which at that time was of course the biggest star
0:05.0	W.D.W. had he's large in many ways. He's large in terms of size. He's large in terms of his R-I
0:12.0	is just unbelievable.
0:17.0	He was one of the main reasons W.W. didn't want to come. He wasn't comfortable traveling. So in one of the main reasons WDW didn't want to come.
0:21.6	He wasn't comfortable traveling.
0:23.6	So in one of those Nate Light phone calls with the WB executives,
0:27.6	I sort of alluded to that he may be a bit of chicken or whatever.
0:31.6	Well, I didn't say that to him, but the message got to him.
0:35.6	I have no idea how. He gets back to the hotel,
0:38.9	and I get in the elevator, and he comes out, right? I'm, of course, introduce him to say,
0:42.7	Marcus Lur. I'm the promoter of the tour. It doesn't matter what your name is. He goes, I've been
0:48.3	looking for you. I swear, with the eyebrow going up, the whole thing. And I'm thinking, okay, I'm going to get the elbow now.
0:55.8	But he didn't look very happy, right?
0:57.7	So he kind of said, well, I kind of heard what you said about me.
1:00.4	When you come out and you insult the jabroney beating, pie eating, trailblazing,
1:06.7	eyebrow raising from Los Angeles all the way to Japan.
1:09.8	You're getting ready to get your monkey ass whipped by the rock.
1:12.6	And I'm like, oh shit.
1:19.2	Welcome to the eventful entrepreneur.
1:21.5	I'm your host Dodge and I'm the CEO and founder of the Bournemouth Sevens Festival
1:25.6	and the revolutionary event crowd, our new online events course.
1:30.4	On this podcast, I speak to fascinating people who have all lived eventful lives.
	...

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