737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 8 January 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business.
In This Episode, You’ll Learn:
00:00 Why your business is a mirror for your mindset.
03:45 How old identities cap your growth.
06:30 How perfectionism hides fear of being seen.
11:00 Why does fear of success show up as avoidance?
15:30 What you’re really avoiding when you say “I don’t know”.
21:15 Being known for something is better than being invisible.
23:15 The cost of avoiding a hero product.
30:30 One thing that’s hiding your visibility.
33:00 Why avoiding numbers keeps your profit stuck.
40:45 How to identify your biggest avoidance right now.
Resources + Links
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Transcript
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| 0:00.0 | Quick question. If your product-based business sales are inconsistent or not where you want them to be, |
| 0:06.7 | is it really your product? Is it really where you're selling or how you're selling? Or is it that |
| 0:12.6 | you are avoiding the next version of you, the version of you that gets to be seen, the version of you |
| 0:18.6 | that gets to hit those goals, the version of you that's all in |
| 0:22.6 | on your business. Because today I'm going to hold up a mirror for you, a mirror that's going to |
| 0:28.9 | reflect back to you if you're brave enough so you'll know exactly why you feel stuck. And yes, |
| 0:35.3 | it's going to be the most loving callout that you've ever gotten, |
| 0:38.0 | but it's also everything that you've ever needed. So let me give you some examples. Maybe you're |
| 0:42.8 | selling 27 products or 270 products and you're not sure which ones to push or which ones to |
| 0:48.5 | focus on and which ones you're actually going to get rid of. Or maybe you post all the time on |
| 0:53.1 | social media and you never ask for the sale. |
| 0:56.7 | Or perhaps you're just scared to look at your numbers. You're scared to look at your cost of goods. |
| 1:01.3 | You're scared to look at your margins. You're scared to look at your bank account because it feels |
| 1:05.7 | personal. These are some of the things that we're going to look at and reflect back because |
| 1:10.2 | there's something else getting in the way. |
| 1:13.3 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 1:21.3 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 1:28.2 | artists, or food and beverage businesses, I have spent so many hours studying it all. I've |
| 1:32.8 | discovered what makes them successful, what mistakes they could have avoided. How did they turn |
| 1:36.7 | their ideas into successful business? And what are the strategies that they have used to make |
| 1:41.5 | more sales and be discovered by more customers? And this is what this show is all about. |
| 1:46.4 | Whether you're just starting out or you're looking to become a million dollar product boss, |
... |
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