In this episode, Sal, Adam & Justin speak with John Wolf, Onnit's Chief Fitness Officer. John has a fascinating and compelling story of overcoming obstacles and finding his salvation through fitness. While John was at Mind Pump Studios he shot some instructional steel club and steel mace videos with Justin. You can find them over at Mind Pump TV (YouTube).

Learn more about John at @coachjohnwolf on Instagram.

• The only way we deliver content is at the gym. The importance of the consumer experience and how ONNIT delivers their products/programs. (2:57)
• I got into fitness as a way to improve myself when I was at my lowest. John tells the story of growing up as a “street pharmacist,” losing close family members and the moment he got mind fucked. (11:25)
• My perspective was altered by how these good people left. How losing those close family members shook him to his core and built his walls up. (19:24)
• Mr. Sensistivo. John expresses the power of transparency and how he always aims to be authentic. (24:00)
• Foundation to my perspective. His path to unconventional training methods and the various practices he did in between. (26:06)
• My dream wasn’t to serve upper 20%, it was to change lives. (31:49)
• The top of a short list. The path to ONNIT and how he set himself apart by doing shit no one had seen before. (36:21)
• John explains his knowledge of the history of kettlebells and Indian clubs (45:30)
  • The stuff that works, sticks!
• What products excite him currently? (58:15)
• I’m one of the four horsemen. He shares if there has been any pushback with ONNIT when he collaborates with people outside the company. (1:02:44)
• The marketing arm is the stickiness of the brand. (1:07:15)
• Unconventional leadership. He breaks down the 4 C’s of hiring and having the right core group to build character within a team. (1:10:50)

Related Links/Products Mentioned:

• Burning Man
• Pillow Market 2018 : Global Industry Trends and Analysis Report
• Onnit Acquires My Mad Methods Magazine
• Evolution Kettlebell Groundwork DVD | Onnit
• Evolution of the human hand: the role of throwing and clubbing
• TACFIT | First In – Last Standing!
• Onnit Academy Certification | Onnit Academy
• Kettlebell History Goes Back Much Further Than Russia
• Bulgarian Bag
• Fitness Break Room Podcast - Fitness Business Podcast for Trainers
• Spinning Logic | Jason Havey

Featured Guest/People Mentioned:

• John Wolf (@coachjohnwolf) Instagram
• Aubrey Marcus (@aubreymarcus) Instagram
• Steven Kotler (@steven_kotler) Twitter
• Pavel Tsatsouline
• Scott Sonnon (@scott_sonnon) Instagram
• Mark de Grasse (@markdegrasse) Instagram
• Dr. Ed Thomas
• Jake Arrieta (@JArrieta34) Twitter
• Jason Havey
• Mike Bledsoe (@mike_bledsoe) Instagram

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