#734: Focusing on the marketing that matters with Tara Corey, Optimizely

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 15 September 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors. We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We're going to talk about the evolving role of the marketing leader in a world increasingly shaped by AI, automation, and the demand for personalized experiences. To help me discuss this topic, I'd like to welcome Tara Corey, SVP of Marketing at Optimizely. Tara Corey on LinkedIn: https://www.linkedin.com/in/taracorey/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:27.6	The Agile Brand.
0:39.7	Welcome to Season 7 of the Agile Brand, where we discuss the trends and topics marketing leaders need to know. Stay curious, stay agile, and join the top enterprise brands and
0:44.9	Martec platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the
0:51.0	Omnichannel customer experience. Together we'll discover what it takes to create an Agile brand built for today and tomorrow
0:57.4	and built for customers, employees, and continued business growth.
1:02.3	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:08.4	The Agile Brand podcast is brought to you by Tech Systems,
1:11.9	an industry leader in full-stack technology services,
1:14.9	talent services, and real-world application.
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1:29.4	And now on to the show.
1:33.6	With so much noise around AI, changing customer expectations, and the ever-evolving Martec landscape,
1:40.0	how can marketing leaders avoid the noise to focus on what truly drives long-term value?
	...

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