#73: Stephanie Stuckey, Stuckey's Corporation CEO—How to Reimagine Your Brand

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 10 March 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's guest is Stephanie Stuckey, the CEO of Stuckey’s. This company started in 1937 by Stephanie's grandfather who opened a single store in eastern Georgia. It was one of the country's first roadside retail shops. At its peak in the 1970s, Stuckey’s had grown to 368 stores in 40 states, along pretty much every major interstate. From humble beginnings to a roadside empire. But then, things turned for the worst due to external threats and internal weaknesses. When Stephanie took over the business in 2019, she was faced with challenges in every aspect of the business. How do you reimagine a brand and get the train back on the track? Well, you can't live in the past. You can't be thinking about how it used to be. You have to think about how it has to be TODAY. So she went to work thinking about new possibilities, new ways to make money, and new ways to satisfy customers. The result? A company that was losing money is now profitable again and the brand legacy has been restored. So whether you're leading a turnaround like Stephanie is or simply need to reimagine the way you get things done in your company or with your team, there's a lot you can learn from this week’s episode, like: How to revive a brand How to generate new revenue streams The benefits of an entrepreneurial mindset How to build rapport with customers and partners How to cultivate employee involvement PLUS, how a has-been company is making a comeback in 21st century style. Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.
0:09.7	I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.
0:17.6	That's what this podcast is all about.
0:20.1	Today's guest is Stephanie Stuckey, the CEO of
0:23.0	Stuckees. This company started in 1937 by Stephanie's grandfather who opened a single store in
0:29.9	Eastern Georgia. Now that was one of the country's first roadside retail shops. And at its peak in the
0:36.9	1970s, Stuckees had grown to 368 stores and 40 states
0:42.5	along pretty much every major interstate, from humble beginnings to a roadside empire. But then
0:49.9	things turned for the worst. Stephanie took over the business in 2019 and was faced with challenges
0:57.9	in every aspect of the business. So how do you get started? Well, you can't live in the past.
1:04.9	You can't be thinking about how it used to be. You have to think about how it has to be today.
1:14.1	So she went to work, reimagining the brand, thinking about new possibilities, new ways to make money, new ways to satisfy customers.
1:20.9	She's making progress and is getting things done. So whether you're leading a turnaround like
1:26.2	Stephanie is or simply need to reimagine the way you get things done in your whether you're leading a turnaround like Stephanie is or simply need to
1:27.9	reimagine the way you get things done in your company or with your team, let me tell you,
1:33.3	there's a lot you can learn from today's episode. So here's my conversation with my friend
1:39.1	and soon to be yours, Stephanie Stucky.
1:53.4	You know, Stephanie, you've got a huge challenge rebuilding the Stuckey's brand.
1:54.1	I know that. And I want to go deep on how you're doing it.
1:57.0	But let's start by just having you give us a quick history lesson on Stuckies. Yes, I'd be delighted.
2:03.2	Stuckey started by my grandfather in 1937, literally as a side hustle. It was during the Great Depression,
2:10.6	and he had to drop out of law school at the University of Georgia to work on the family farm.
	...

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