73. Network Like A Boss: How To Build Organic Relationships With Influencers + Grow Your Brand With Ali Grant

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 13 January 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today’s guest is the true definition of a BossBabe. Ali Grant is the founder of Be Social, one of the first agencies to execute influencer outreach and collaborations. Ali had the foresight to create an agency that was hyperfocused on influencer partnerships before Instagram and influencer marketing became a thing. Be Social is named by Inc. as one of the fastest-growing businesses spearheading digital campaigns for influencers, events, and editorial - but for Ali, creating Be Social was not an easy journey. Tune in to hear their inspirational story of how Be Social was founded, the sacrifices that Ali made along the way, and industry tips for how she developed organic relationships that she credits to the success of her business. This episode is sponsored by LifeCykel, a biotechnology company with a mission to empower people and the environment to grow healthier with mushrooms. Use promo code "Bossbabe20" to get a special discount of 20% off, only the first 1000 will get the discount.

Transcript

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0:00.0	Hire a branding agency that understands your industry and can really speak to your brand messaging and help you launch in the right way.
0:17.0	You have to hit the pavement hard and you have to hustle and you just have to go out and do it
0:29.0	Welcome to the Boss Babe podcast a place where we share with you the real behind the scenes of building successful
0:34.4	businesses, achieving peak performance and learning how to balance it all.
0:38.2	I'm Natalie Ellis, co-founder and CEO of Vosvav and your host for this week's podcast episode.
0:43.0	So this week I am interviewing Ali Grant, the founder of B Social.
0:46.6	Ali launched B Social in 2012 as one of the first agencies executing integrated
0:52.6	influencer outreach and collaboration.
0:54.8	Today the Communications Group is headquartered in downtown LA,
0:58.0	specializing in digital forward campaigns for lifestyle,
1:01.2	wellness and beauty brands and talent.
1:02.8	Be Social has been named one of Inc's fastest growing businesses
1:05.6	to be aheading digital campaigns across influences, events and editorial.
1:09.8	To further expand on the mission to build the next generation of brands and entrepreneurs,
1:14.1	be social, social series, and in real life events series, take the build and connect offline,
1:19.7	which I love, I think, any excuse to get off our phones and people in real life is incredible.
1:26.2	We've worked with The Social at Boss Lab and really want to bring Ali on to the podcast to
1:30.3	demystify this world of PR, talk about influencer partnerships and also what it really
1:36.0	looks like to build a successful business behind the scene.
1:38.9	I know you're going to love this episode and there are going to be so many actionable takeaways,
1:42.3	so make sure you've got your notebook ready and as always we want to see share this episode and tag us so take a screenshot tell us your biggest takeaway tag us and we're going to send sticky notes to random ones of you that we select.
1:55.0	This episode is brought to you by Life Cycle. Okay, so you already know how much I care about my own
	...

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