You wouldn't look for a babysitter by trying to see what the cheapest babysitter rate is.

You would want to find someone who would treat your kids right and who would be the best option overall.

Communication is super important listening to the feedback that they have because again, unless you're in the stores yourself, you're just not going to get to see that information.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. Let's Talk Demos.

In-Store demonstrations are an important tool in a CPG company toolbox,

so we brought our favorite team of demo experts to help us navigate this topic.

Bridget Aragon and David Heiser, co-founders of Grassroots Demos. Grasroots demos helps brands boost

sales and reach more customers by sampling their items in stores. Shoppers get to taste items

in a safe environment and give feedback, and brands get super valuable insights and support sell through.

Listen in as David and Bridget share about, the critical components to a successful demo,

how to hire and train the right brand ambassadors, tips for navigating demo logistics like sample sourcing and supply chain,

what demo performance data

to track, the pros and cons of managing your own brand ambassador team versus using a vendor,

best practices for retailer communication about demos, how to incentivize brand ambassador

performance, how merchandising fits into the picture, and more.

And stay tuned at the end of the episode for a mini interview with Delisa from Startup CPG

Shelfy Award winner, Funky Mello, my new favorite marshmallow cream with a wonderful story.

Hi, Bridget and David.

How are you today? Thank you so much for joining the show.

Hi, Jessie.

We're excited to be here.

Awesome. And it was so fun to, when we're recording this, we just all saw each other in person at Expo East in Philadelphia last week.

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