73: How to Build and Monetize an Authority Site

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 25 September 2014

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everybody's an expert in something, right? Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. He's taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising. I feel like Matt's process is proven and repeatable -- but takes real work.

Transcript

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0:00.0	We are one of the only products that requires you to take off your clothes.
0:03.6	Side Hustle Show 73 How to Build and Monetize an Authority site.
0:08.8	Welcome to the Side Hustle Show.
0:11.4	Where aspiring part-time entrepreneurs learn how to turn their side-hussle dreams into reality
0:16.7	Because your 9-to-5 may make you a living, but your 5-9 makes you alive
0:21.9	And now your host Nick Loper.
0:27.0	Everybody, Nick Loper here, what's going on? Welcome to the Side Hustle Show. This is episode 73
0:35.6	How to Build and Monetize an Authority site. And it's a good one because my guest,
0:40.0	Matt G, G, G, I'm just to call it Matt G, is not involved any sort of make money online space.
0:47.6	He actually runs a site about Pool Care and does pretty well with it. And this week's show ties in pretty well with a new project,
0:55.0	I'm thinking of kicking off,
0:57.0	kind of an authority site from scratch,
0:59.0	case study with some fellow side hustlers on the inside track.
1:04.0	Several people have expressed interest in this so far,
1:07.0	and I think this will take shape one of two ways.
1:11.0	Either the Authority site building will be the focus of the
1:14.8	next class of the inner circle masterminders or if the applicants for that want to keep that
1:22.1	as a broader group,
1:23.3	we can do something totally separate,
1:24.4	maybe priced similarly or maybe with a one-time buy-in
1:28.1	for accountability and access,
1:29.7	because I've got some risk here.
	...

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