73: From Hustle to Empire: How Claire Sulmers Grew Fashion Bomb Daily Beyond A Blog
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 13 December 2017
⏱️ 52 minutes
🧾️ Download transcript
Summary
Today on the show, is the one and only Claire Sulmers, the founder of FashionBombDaily.com, and the industry’s leading fashion blogger chronicling fashionistas of color. Her pioneering work ushered in a new wave of digital journalism that fed and fueled an underserved community of African-American and Latino style lovers.
Claire’s body of work and online following- has allowed her to partner with major corporate brands who want to reach her audience including Toyota, Verizon and others.
In 11 years, Claire has accumulated over 1.2 million followers, written a book “The Bomb Life”, and is now hosting on Revolt.
I first learned about Claire when I started reading the Fashion Bomb blog 11 years ago. Like other readers, I have followed Claire’s evolution from blogger to brand ambassador to business woman.
One of the reasons I am always so intrigued by Claire, is that at first glance, just looking at her instagram feed, you would have no idea of her story. But she has made some humbling moves and missteps on her path to getting where she is today and I have much respect for her for how she’s been able to flip fumbles into fortune.
On today’s episode, Claire gets into:
- How she started from the bottom in fashion with unpaid internships and thankless jobs
- Why she took a leap of faith and moved to Paris with no job and barely any money
- How she started and differentiated Fashion Bomb Daily
- All of the revenue streams in her business
- How a rogue ex almost ruined her reputation
- Plus how she’s continuing to grow her brand
Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play
Links mentioned on this episode
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Side Hustle Pro is now over 4900 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Social Media Info
Connect on Instagram:
Claire Sulmers - @clairesulmers
Fashion Bomb - @FashionBombDaily
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nkala Matthews. |
| 0:13.8 | So let's get started. |
| 0:19.0 | Before we get into today's chat, |
| 0:20.8 | it's giveaway time. |
| 0:23.2 | That's right, all December long, |
| 0:25.3 | I will be giving away holiday goodies |
| 0:27.5 | and each of you has a chance to win. |
| 0:30.3 | This week's goodie is from Black Card Revoked. |
| 0:33.0 | For those of you who don't know, Black Card Revoked is a fun and nostalgia field game celebrating American Black popular culture. |
| 0:40.0 | Co-founder Latisha Williams talked all about the origin of Black Car Revoked in episode 40 of |
| 0:46.0 | Side House of Pro. |
| 0:47.7 | And this week one lucky winner will receive the third edition of the Black Car Revoque game plus the girls night out edition. |
| 0:55.7 | To enter for your chance to win, |
| 0:57.4 | visit side hustle pro.co slash win. |
| 1:01.9 | Again, that's side Hustle Pro dot co slash win. One winner will be randomly selected |
| 1:08.9 | and notified on December 19, 2017. |
| 1:13.0 | All right, now let's get into this episode. |
| 1:15.1 | Today on the show is the one and only Claire Salmers, |
| 1:21.9 | the founder of Fashion Bomb Daily.com and the |
| 1:24.8 | industry's leading fashion blogger chronicling fashionistas of color. |
... |
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