Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

Lacey, I'm so glad that you're here.

Thanks for jumping on with me today.

Yes. No, thank you so much for having us. We are so honored, so happy to be here with you.

So a lot of people hear about the boutique hub and they hear, you know, they think it's just about the boutiques and growing the boutiques. But the truth is half of the boutique hub is also about growing the brands

and the partnership between boutiques and brands. But we also look at brands as, I mean,

you're a product-based business owner. How can we also grow your business besides just connecting

you to boutique owners? So I know you and I have a lot to dive into today. Before we get into all

the details, just take me back to the beginning.

Give me your origin story.

How did you get started in this business?

Yes.

Well, it's a really actually crazy story.

So I am a registered nurse, and I had been working for quite a few years in home hospice nursing.

And then...

You were asking that is like the toughest crime of nursing.

No, I don't know about that.

...