4.6 • 2.7K Ratings
🗓️ 29 June 2021
⏱️ 51 minutes
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0:00.0 | This isn't your average business podcast and he's not your average host. |
0:06.8 | This is the James Altiger Show. |
0:12.8 | Today on the James Altiger Show. |
0:16.4 | Everybody always wants to write the great American novel or come up with their first billion |
0:20.3 | dollar business. |
0:21.3 | But really it's all about just like you brush your teeth every day, brush your creativity |
0:25.8 | every day and have incrementally small new creative ideas and it just to practice that |
0:31.9 | creativity muscle. |
0:33.4 | This next guest, Josh Linkner, he's built and sold a bunch of companies. |
0:37.4 | But now he has a new book out about how little breakthroughs lead to big breakthroughs. |
0:42.6 | And it's an interesting concept about creativity. |
0:45.7 | Josh and I talk about this and many other things and I hope you enjoy the episode. |
1:04.3 | Let me ask you a question first. |
1:06.0 | How much of creativity do you think is nurture versus nature? |
1:10.0 | When you see like the great creative geniuses? |
1:12.2 | Yeah, I think it's mostly nurture. |
1:14.8 | And the research sort of bears this out. |
1:16.4 | Harvard actually years ago did a study asking that very question. |
1:19.6 | They revealed that human creativity is like 70% learned behavior. |
1:23.9 | So I do think that certain people have a propensity obviously. |
1:26.4 | Maybe we're not going to be Mozart. |
1:28.1 | But by and large creativity is a learned skill. |
... |
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