728: How We’re Approaching 2024 Strategically and With EASE

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 6 December 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you ever find yourself in a constant pursuit of the "next big thing"? Often as marketers, we’re tempted to dream up more more more, especially when setting goals for the new year. But sometimes, the most effective strategy to set yourself up for success is to embrace what's already working, and that’s exactly how my team is approaching 2024. As we head into the new year, we're taking a deep dive into our measurement data and Google Analytics, leveraging what has proven successful in the current year to shape our approach in 2024, and I am convinced that this is the reason 2024 is going to be our most strategic, low-stress year YET. So, Goal Digger, I hope you buckle up and get ready to join us on this journey of taking a data-driven and peace-filled approach to our 2024 marketing plan… Let’s get started! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/2024strategy Thanks to our Goal Digger Sponsors: Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign Get your first three Miro boards FREE when you sign up today: https://www.miro.com/podcast Head to factormeals.com/goaldigger50 and use code goaldigger50 to get 50% off. Visit https://www.framebridge.com to custom frame just about everything on your holiday list!

Transcript

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0:00.0	Honor whatever season you're in. If you're in the season where you're like, I can only think one month in advance, I can only think one quarter in advance, honor that. But if you are in a place where you can really kind of lay out here is the rhythm that I want for this year. I highly encourage you to do that.
0:15.8	Hey, my name is Jenna Kucher and I am obsessed with all things business marketing numbers and
0:21.0	helping you to navigate both the messy and the magical seasons of this thing
0:24.8	called life. I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home
0:31.1	and run a seven-figure online business.
0:33.2	I teach you the tried and true secrets to building a career you adore.
0:37.1	Shai away from the real talk?
0:38.7	No way.
0:39.6	Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop-shop
0:45.2	for happy hour with a gal-pal mixed with business school. Pull up a seat, make sure you're cozy,
0:50.1	and get ready to be challenged and encouraged while you learn.
0:53.0	This is the Gold Digger podcast.
0:55.9	Are you somebody who finds himself in the constant pursuit of the next big thing?
1:01.4	I mean, often as entrepreneurs, we're tempted to dream up more more more
1:06.0	never feeling like what we're doing is enough or what we have is enough especially
1:10.6	when setting goals for the new year. And speaking of the new year,
1:13.4	just anyone else find it extremely satisfying
1:16.2	that January 1st is also a Monday
1:18.1	or is that just me?
1:19.1	I mean, it is perfect for the fresh start
1:21.7	we've all been craving.
1:23.6	But sometimes the most effective strategy to set yourself up for success is to embrace what's already
	...

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