725 - Mastering Sales Strategy, with Carl Cox

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 4 March 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Carl Cox (CEO, 40 Strategy)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome back to another episode of Sales Transformation brought to you by Leadium.
0:05.0	In this episode, we've that Carl Cox on, the CEO of 40 Strategy, to delve into the importance of leading indicators and sales strategies.
0:13.2	Colin, the floor is yours.
0:16.1	All right, welcome to another episode of Sales Transformation brought to you by Leadium.
0:21.3	I'm your host, Colin Colin Mitchell and today we've got
0:24.5	Carl Cox on he's the CEO of 40 Strategy and he's the author of a new book
0:29.8	Stuck at CEO and Carl welcome to the show.
0:33.5	Colin, pleasure to be here today.
0:35.5	Yeah, so give us a little bit of background,
0:39.0	keep it brief so we can get to the good stuff,
0:41.5	but give us a little bit of background on yourself before we dive into today's topic, which is what KPI we should focus on.
0:50.0	Yeah, absolutely. So first of all, just a bit of a bit of my career. I've been really fortunate throughout my career to be with seven different companies gone from 2X to 7X throughout my
1:05.0	I've been more and done different things but that's been my I've been really fortunate to be a part of this and I had
1:08.0	Fortune 500 executives that had been coaching me along the way of so how I can learn this and do the right way.
1:14.0	And my focus, if you may, is on strategy, but frankly, if you don't have a good
1:18.0	sale strategy, it all doesn't matter.
1:20.4	And so a lot of our focus tends to go in that direction when I've been within companies and now as we consult companies to help grow themselves
1:30.0	Interesting and so you know kind of taking us in today's topic. I think before we go into like what
1:36.2	KPI we should focus on, what are some common KPI that people do focus on and maybe that'll lead us down to kind of what the most important
1:48.2	KPI to focus on is.
1:49.8	Yeah, so you know, from this perspective, most organizations focus on lagging
1:55.7	and indicators. What is a lagging indicator? Sales, gross margin, net income, right?
	...

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