From a side hustle to an eight-figure of business, today's guest took a common chore,

and with a little creativity and a lot of tenacity, turned it into Australia's number one mobile laundry service.

She started as a part-time solo operator and is now expanding internationally.

Along the way, she scored a record-setting

million-dollar investment on Shark Tank Australia from Laundrylady.com. Susan Toft, welcome to The SideHustle

Show. Thank you for having me. I am excited for this one. Yours is one of the larger businesses

that we've featured on the show, but like anything, it didn't

necessarily start that way. Tell me where the idea for the laundry lady came from and how you

got this thing started. Yeah, so I was a new mom and I was working in a corporate career,

and I always sort of had this vision that I would one day start my own business,

but I didn't really know what that would be or when that would be. And one day I was literally

walking past my spare room and looking at the clothes piled high in my spare room and thinking

about as a busy working mum how much I needed a service like this. And so I had this idea that maybe I could start

doing laundry for other people, which is kind of hilarious in hindsight because I'm one of the

least domestic people. I'm not put it all of my domestic home services, but I just, you know,

really wanted to be able to create something where I could, you know,

have some flexibility to work from home and be there with my kids when they were really young,

but also start building an income for myself and eventually maybe start to, you know, build it

in a way that it could bring that offer to other people and other women in particular and mums

who were trying to juggle and have that back-to-work career. And so I jumped right in and

began the laundry lady. Yeah, I want to highlight that personal pain point of almost the dread

of like knowing that this work has to get done. But using that as this epiphany moment, like, look, if it's a pain point for me, it's probably a pain point for other parents too. And on the other side of pain, on the other side of irritation is often innovation, was a line that I heard recently. And so it's like, on the other side of this pain, maybe there's a business opportunity, even though you're like, look, I'm not the most domestic person. And this is

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