722: Why you want to market to qualified people

The Kevin Miller Podcast

Kevin Miller

Nutrition, Relationships, Mental Health, Education, Social Sciences, Science, Society & Culture, Self-improvement, Health & Fitness, Religion & Spirituality, Spirituality, Medicine, Life Sciences, How To

4.5 • 1.4K Ratings

🗓️ 9 October 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is a Glass Box Media Podcast.
0:06.0	Welcome everyone. I'm Kevin Miller and this is the Ziggler show,
0:10.0	inspired by the grandfather of Inspiration himself Zig Zig Zigler.
0:13.9	Our focus here is you and your personal development.
0:16.8	The way to have more tomorrow is to become more today.
0:19.6	So we bring you the best of today's world influencers and their messages and discover how we can all apply, actually apply new and classic methodologies of personal growth to our lives.
0:32.0	In this episode, why you want to market to qualified people. So do you
0:38.0	have a product or service? Most of the people in the Ziegler audience do or
0:42.3	they would like to.
0:43.0	Well, are you good at selling it?
0:45.0	Between those two things is marketing,
0:48.0	getting interested parties in front of you
0:50.0	and key in on the word interested.
0:52.0	Most of today's or much of today's marketing
0:54.8	cast a really broad blanket out into the digital world and hopes to find the right
0:59.6	people. Well, Zigzigler referred to that as pursuing suspects.
1:03.6	People you don't know, they don't know you, you have no idea if they're relevant for your
1:07.1	product or want it.
1:08.3	He was fond of prospecting, where you pursue people you know are interested in what you have to offer and have the ability to get it based on three measurements
1:17.6	Whereas Tom Ziegler talks about and prospecting says qualified people when the show we listened to a four minute message from ZIG on prospecting
1:26.7	where he talks about these measurements that you want to look at.
1:30.4	And from it I asked this question to the Ziegler audience.
	...

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