721. 2025 Holiday Sales Strategy: 10K Holiday Formula, A Simple Plan to Sell Out This Season

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 18 September 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”

So many product-based business owners go into Q4 without a clear strategy. They think they need more products, more time, or more content—but what they really need is focus and simplicity. I’m showing you how to reverse engineer your holiday sales goal by choosing one standout product or offer, pricing it profitably, and creating visibility strategies that actually work. This is just a sneak peek of what we’re diving into inside the Rock Your Holiday Promotions Challenge, but I wanted to bring it to you here on the podcast so you can start taking action today.

If you’ve been feeling stuck, unsure of what’s possible, or overwhelmed by Q4, this episode is your sign that it can be simpler—and way more profitable—than you think. We’re doing the math (not the drama), and I’m showing you how to build a path to that $10K holiday season with clarity and confidence. Let’s do this together.

Resources:

Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
Join our mailing list for access to additional training and support to turn your business into the best it can be.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Transcript

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0:00.0	Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow
0:07.7	thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen
0:13.4	behind the scenes of businesses just like yours. Whether they are makers, manufacturers,
0:18.7	artists, or food and beverage businesses, I have spent
0:21.6	so many hours studying it all.
0:24.2	I've discovered what makes them successful, what mistakes they could have avoided, how did
0:28.7	they turn their ideas into successful business, and what are the strategies that they have
0:33.7	used to make more sales and be discovered by more customers?
0:37.3	And this is what this show is all about.
0:40.8	Whether you're just starting out or you're looking to become a million dollar product boss,
0:44.5	I'm here to give you the permission to chase your dreams, no matter how big or small.
0:49.5	All you need is the right mindset, a little courage, strategy, and support,
0:56.0	and you too can be the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me,
1:02.9	you probably spend more time running errands than running your business. Am I right? Like everything needs
1:07.5	something. We got to run around. And I knew that this was like a major issue from me back in the day, which is why I decided to get help where I could. And I decided to let Instacart handle all of my grocery shopping. So I no longer had to worry about running all the errands and having to run out and get more almond milk from my lachase. Rather, I was like, you know what, we're just going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, you can get groceries and essentials delivered in as fast as an hour so you can focus on growing your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's friend's birthday parties because I haven't had time to run out and get presents. And I've been able to get the packaging, like the gift bag and the gift like, hello, Sephora, delivered to my house while I was in the middle of coaching sessions so that I could have the present,
2:01.0	right? It's like having a personal assistant without having a personal assistant. So if you want to do
2:05.1	what I do and get the help where you can, you can try it now if you head to the product boss.
2:09.7	com slash instacart. Hey, hey, product bosses. Okay, really, really quick. Are you spending more
2:15.6	time making all your products or maybe packaging your boxes than
2:19.0	actually growing your business?
2:20.9	I know.
2:21.6	Okay.
	...

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