72. The Scottish Fragrance Brand Crafting Everything In-House (w/ Jorum Studio Co-Founders Euan McCall and Chloe Mullen)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 1 November 2022
⏱️ 57 minutes
🧾️ Download transcript
Summary
Jorum Studio, one of my *new* fave-ever indie fragrance brands, is in the Perfume Room today! I chat with Co-Founders Euan McCall and Chloe Mullen about the perfume scene in Scotland, the irreverence of the brand not just in their actual fragrances, but in how they source inspiration, the fragrance oil house (Scotland's only one, btw) to fragrance brand pipeline, and why the best thing you can be as an entrepreneur is naive.
FRAGS MENTIONED: 1509 Oil, Le Labo Bergamot 22, Xerjoff Apollonia, Jorum Studio: Gorseland, Athenaeum, Firewater, Arran Aromatics, Isle of Skye Candle Company, Essence of Harris, Guerlain, Chanel, Lanvin, Maison Margiela Untitled, Chanel 19, Jorum Studio: Gorseland, Trimerous, Pentimento, Fantosmia, Carduus, Elegy; Dior Homme
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Transcript
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| 0:00.0 | Welcome to the perfume room. I am recording this on Halloween, which as you get to hear me talk about all year around, means that yesterday was my big Scorpio birthday. |
| 0:22.4 | Another year around the sun for me, |
| 0:27.7 | and you know what, I am feeling good. So let me share the sense that I wore this weekend. |
| 0:33.2 | On Saturday night, I went to dinner and karaoke with some friends, and I will just say that I unknowingly picked a restaurant that 100% is where all of the NYU kids go because they know |
| 0:38.8 | they won't get carded. My table probably brought the median age in there to like, |
| 0:43.2 | mm, 22. And at one point, they actually played Baby Shark. Yes, I did spend my birthday |
| 0:49.8 | at a restaurant where hits such as Baby Shark play in the dining room. |
| 0:58.0 | Anyway, my friends sitting next to me were like, oh, this is our son's favorite song. |
| 1:01.4 | And that was really the moment that I felt my age. |
| 1:08.8 | Anyway, ironically, what I was wearing that night was a fragrance combo that's kind of an homage to my 20s. |
| 1:14.6 | It was a layering combo that I wore almost daily from 2016 to 2019, which was a white amber oil. This year I was wearing 1509 oil layered with Lelaboburgamot 22. And then on my |
| 1:22.7 | actual birthday yesterday, I went to a more formal dinner and for that I I wore Xerjof Apollonia. And I chose that |
| 1:29.8 | because it's just such a regal sort of ladylike oris. The best way that I can describe it is if you |
| 1:36.2 | imagine the smell of Narciso for her, that musky feel, but with like a buttery cloud-like |
| 1:42.1 | orris cocoon, It is so perfect. |
| 1:45.6 | And I think it speaks volumes to the fact that one night I was wearing a signature |
| 1:49.4 | scent combo that I wore in my 20s. |
| 1:52.3 | And the next night I wore a scent that sort of represents the energy I want to project |
| 1:57.2 | in this next decade to come. |
| 1:59.6 | Anyway, let's get to our guest because last week you heard |
| 2:03.0 | me wax poetic about this rudy, almost parsnipy fragrance that I was enjoying called Gorsland from |
| 2:08.8 | Joram Studio. I had never smelled anything like it before. And today, you'll hear me chat with |
... |
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