I'm sat here with the owner, the creator, the visionary behind Budgie Smugglers, Adam

Limforth, aka Lini.

Good morning, Jane, Salawi.

Mate, I'm great.

I'm quite excited to have this conversation.

We were actually talking online the other day and I was like, let's just have a podcast.

Yeah, I thought it was, you know, let's just film what we're talking about, what we

talk about normally for you're going to do something together, which we've never done

sort of officially before, but, yeah, I've enjoyed your smuggling antics from over the

years.

I think some people are confused by it, but British culture, they are very confused as to

why any man would choose to wear.

I can't use the word only in the first minute speedos.

No, drowners.

But then after that, we're not going to use that word again.

Why are we getting rid of this word?

Well, the goal of Budgie Smuggler, our business is to replace the word speedo in the English

language and to free the thighs of the world.

So that's the mission that we're on.

And for me, I was a skeptic for 20 years in my life.

I'm 32.

So only just over 10% that might be unconverted.

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