72: Start From Scratch, The Birth Of A Brand with Brian Smith
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 2 December 2018
⏱️ 54 minutes
🧾️ Download transcript
Summary
When you treat your business like an infant, you’d realize that it will not grow on its own. You have to be there when it becomes a toddler as it looks for potential clients. And then it grows to its teenage years where everything is a risk because there is this want to be everything and anything for everyone. Brian Smith explains the birth of a brand through his experiences in surfing and owning a billion-dollar company. But the best advice he gives to entrepreneurs is to go deep and connect with spirit and know what it is that you really love doing.
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Transcript
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| 0:00.0 | Welcome back to the show for business owners, your first thousand clients. |
| 0:10.0 | I'm your host, Mitch Russo, and I've been an entrepreneur, business owner, corporate CEO, venture capitalist, and company founder for the last 30 years. |
| 0:20.0 | And if you're just joining us for the first time, the mission of my show is twofold, to uncover |
| 0:26.1 | your potential and guide you to realizing it and provide you with the tools and the wisdom to get your own company to a thousand clients |
| 0:35.0 | and beyond. My guests are leaders and business owners who have been selected to |
| 0:39.6 | share their hard-won wisdom who want you to avoid the potholes of life and cruise smoothly to your |
| 0:46.0 | goals. |
| 0:47.0 | My guest today built a billion-dollar company with just $500 to start. Throughout his journey from Rogue Surfer to |
| 0:57.0 | mega company owner he learned a few lessons along the way and he's here to share |
| 1:02.2 | those with us. Starting from scratch, he built |
| 1:05.3 | one of the most iconic brands ever launched. He founded a Boots brand in the face of |
| 1:12.0 | incredible adversity but never gave up, always |
| 1:15.9 | staying focused and has so much to teach us all. Welcome Brian Smith, founder of |
| 1:21.5 | Uggs to the show. |
| 1:23.0 | Hi, Mitch, good to talk with you. |
| 1:25.0 | Yes, Brian, man, it's so great to be on Skype with you and chatting again. |
| 1:30.0 | We've now run into each other twice at events and I just love your genuine story and where you come from and |
| 1:37.1 | and how you're always so willing to share what you've learned so today's going to be another day |
| 1:42.0 | just like that for you if you're okay with that. |
| 1:44.5 | Yep sounds great. So Brian one of the things we do with all of our guests is we like to start from the |
| 1:50.4 | beginning. So tell us really what it was that got you motivated to |
| 1:55.0 | build a boot company out of sheepskin skin no less. |
... |
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