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The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

717. From Burnout to Breakthrough: What Happens When You Let Go of a Business | Coaching Session

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 21 August 2025

⏱️ 46 minutes

🧾️ Download transcript

Summary

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.

We dig into what it really means to exit your business—whether it’s through selling your inventory, handing over the reins to a new owner, or simply closing the chapter with intention. I share insights from my own journey of closing and selling businesses and how to look at your business as an asset, not a failure. We also brainstorm strategies for finding a buyer and packaging up the business to sell it as a “business-in-a-box.”

If you’re feeling disconnected from your current business or are dreaming about what’s next, this episode is a must-listen. Learn how to let go with clarity and confidence—and maybe even use this moment as fuel for your next big idea.

Resources:

  • Learn more about Alyse’s product at TOCI Mom!
  • Follow TOCI Mom on Instagram by clicking here.
  • If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program.  No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
  • Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
  • Join our mailing list for access to additional training and support to turn your business into the best it can be.
  • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
  • Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:


Mentioned in this Episode:

Instacart

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, product class. Okay, before we dive in, if you are ready to make more money from the business you

0:05.5

already have, right? We don't have to get new customers just yet. We don't need to make more products.

0:11.3

What if I told you that I had a free checklist for you? And it's called the Fix What's Not Working

0:17.4

checklist. And in this, it's going to help you find the small tweaks that

0:21.2

raise your revenue, right, help you make more money without adding more products, without adding

0:25.8

more sales channels just yet and without the overwhelm. It could be that easy. So all you have to do

0:31.3

is DM me the word fix at the product boss on Instagram or we've got a link for you. You can either click the link in the show

0:38.4

notes or head to the product boss.com slash fix to grab your free copy. And in that, we're going to

0:44.3

dive into how we can fix what's not working in your business right now. All right, let's jump in.

0:51.0

I want to know how you're going to celebrate when you do end up selling it. What would

0:54.3

celebration look like to you? Oh my gosh. I would love to take just like a week off completely

1:01.5

of every, all the jobs, all the things and just like maybe spend a week at the beach with my

1:08.6

family completely unplugged.

1:17.9

Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast.

1:22.9

I've helped launch and grow thousands of product-based businesses, even one of my own.

1:28.0

And over the last 20 years, I've seen behind the scenes of businesses just like yours.

1:32.3

Whether they are makers, manufacturers, artists, or food and beverage businesses,

1:35.5

I have spent so many hours studying it all.

1:37.6

I've discovered what makes them successful.

1:39.6

What mistakes they could have avoided?

1:43.0

How did they turn their ideas into successful business?

1:48.2

And what are the strategies that they have used to make more sales and be discovered by more customers? And this is what this show is all about. Whether you're just starting out or you're

...

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