#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 4 August 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now?Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of AI, as we get ready for eTail Boston, August 11-14, in Boston, Massachusetts. To help me discuss this topic, I'd like to welcome Lena Moriarty, Head of eTail Marketing at Worldwide Business Research. About Lena Moriarty Lena Moriarty is the Head of Marketing at eTail, the conference community designed to power your growth 365 days a year. At eTail, she takes charge on all things omnichannel marketing and strategy, from point A to point Z. Lena Moriarty on LinkedIn: https://www.linkedin.com/in/lenamoriarty/ Resources Worldwide Business Research: https://www.wbresearch.com https://www.wbresearch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:27.6	The Agile Brand.
0:39.7	Welcome to Season 7 of the Agile Brand, where we discuss the trends and topics marketing leaders need to know. Stay curious, stay agile, and join the top enterprise brands and
0:44.9	Martec platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the
0:51.0	Omnichannel customer experience. Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
0:57.7	and built for customers, employees, and continued business growth.
1:02.3	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
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1:29.0	And now on to the show.
1:33.3	One thing's for certain. The world of e-commerce never sits still, but what should retailers be paying attention to now?
1:40.3	Agility requires not only adapting to changing consumer behaviors, but also anticipating
	...

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