712: Here’s The RIGHT Way to Evolve Your Brand As You (and Your Business) Change

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 11 October 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

I believe every business needs to have a brand. A brand is more than just a logo and pretty colors… It’s the personality behind your offers, the way you make your clients and customers feel. And as we grow, change, evolve, and enter new life seasons, or pivot our mission, it is crucial for your brand to pivot with you so your audience stays along for the ride for the next iteration of your business (and life). They are sticking around for YOU, after all! My brand has changed massively over the years and I have managed to maintain AND grow my audience even through over a decade of shifts. And in today’s episode, I want to share with you how your business SHOULD evolve and how you can do it thoughtfully and successfully as you, the brand, or the mission changes. So come along this ride with me as we break down how to successfully evolve your brand as you and your business change! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOW NOTES: https://www.jennakutcherblog.com/brandevolution GET 20% OFF JOI’S CURATED SELECTION OF COMPREHENSIVE LABS: https://www.choosejoi.co/goaldigger

Transcript

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0:00.0	It's about changing the way your brand makes people feel.
0:05.2	It is aligning every aspect of your business with this new vision and ensuring that it
0:10.0	is very clear and it is intentional as you pivot and change.
0:14.4	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:19.6	and helping you to navigate both the messy and the magical seasons of this thing called
0:24.0	life.
0:25.0	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I work
0:29.5	from home and run a seven figure online business.
0:32.0	I teach you the tried and true secrets to building a career you adore shy away from the
0:36.6	real talk.
0:37.6	No way.
0:38.6	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:42.4	Think of this as your one stop shop for happy hour with a gal pal mixed with business
0:46.5	school.
0:47.5	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:50.8	while you learn.
0:52.0	This is the Gold digger podcast.
0:55.2	Change.
0:56.2	Remember how you feel about the word which study show a lot of us hate it.
1:00.9	We all go through it.
1:02.7	Whether you are moving into a new home or starting a family or trying out a new side hustle
1:07.4	or a new workout regimen, humans are made to change and to evolve.
	...

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