711 Become a Marketing Master Through Storytelling with Joe Polish

The School of Greatness

Lewis Howes

Inspiration, Education, Greatness, Celebrity, Money, Relationships, Mindset, Health, Business, Self-improvement, Self Care, Health & Fitness, Fitness, Entrepreneurship, Mental Health, Success, Celebrity Interview

4.8 • 22K Ratings

🗓️ 26 October 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

MARKETING IS MORE THAN A LOGO. If your struggling in an area of your life, it could be due to marketing. Marketing isn’t just important in your business. It’s in every area of your life. Everything you do is designed to attract or repel others. The way that you’re telling your story and selling yourself has a lot to do with who is willing to get on board. That’s why I wanted to bring back a conversation I had on The School of Greatness with a master marketer: Joe Polish. Joe Polish is the founder of Genius Network® and co-founder of the popular podcast ILoveMarketing.com. Joe’s marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses. Joe has helped raise over $3 million for Virgin Unite, Sir Richard Branson’s foundation. His current passion projects include JoeVolunteer.com, ArtistsForAddicts.com, and GeniusRecovery.com. Joe’s mission is to help change the global conversation surrounding addiction and addicts from one of judgement to one of compassion. Joe makes the point that marketing is something you have to learn. It’s all about setting people up to be interested in what you’re offering so that you don’t have to rely on talking them into it. Learn the importance of creating your story in order to market your business and your life on Episode 711. In This Episode You Will Learn: The difference between selling and marketing (1:00) The importance of “positioning” (1:30) The two reasons businesses don’t have success (1:50) The best tool Apple uses in marketing (4:50) The number one question is all customers’ minds (5:30)

Transcript

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0:00.0	This is 5 Minute Friday!
0:06.4	Our guest today is Joe Polish and Joe is a good friend that I've known for a number
0:18.9	of years.
0:19.9	He is the founder of Genius Network, also known as the 25K Group and is a co-founder of
0:25.7	iLoveMarketing.com, a highly popular free podcast on iTunes and is the president of
0:31.6	Peronum Marketing Inc.
0:33.1	His marketing expertise has been utilized to build thousands of businesses and he has
0:38.2	generated hundreds of millions of dollars for his clients.
0:43.5	I think marketing is the most important thing, just like hold your breath for three minutes
0:50.3	and see how well you do.
0:51.5	Hold it for five minutes, hold it for ten minutes, you can't, you'll die.
0:55.6	Marketing is like that for business.
0:57.6	If people's businesses are struggling, if they're missions and this is not just business
1:02.0	entrepreneur, this is every area of your life.
1:04.6	If you have a partner, you did some sort of marketing.
1:07.1	There's something you did to meet the person, position yourself.
1:10.8	So to answer the question, selling is what you do when you're on the phone or face to face
1:14.6	with somebody.
1:16.4	Marketing is what you do to get someone on the phone or face to face with you so that
1:20.2	they're properly positioned so that the key, the word positioning is really critical.
1:25.2	So by the time they actually talk with you or visit your store or go to your website
1:30.6	or see you speak, they're pre-interested, pre-motivated, pre-qualified and pre-disposed
	...

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