710: Simen Svale from Sanity

ShopTalk

Technology

4.9 • 623 Ratings

🗓️ 13 April 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Show DescriptionWhat is Sanity and who is it for in the age of AI, managing content with AI, how Simen Svale uses AI agents alongside Sanity, designing a MCP, design with Pencil vs Figma, how Inngest works, and how Simen keeps AI agents busy all day. Listen on WebsiteWatch on YouTubeGuestsSimen SvaleGuest's Main URL • Guest's SocialCo-founder/CTO at Sanity.io Links The Content Operating System for the AI era | Sanity Coding Agents & Complexity Budgets | Lee Robinson Message from Sanity Pencil – Design on canvas. Land in code. AI and backend workflows, orchestrated at any scale SponsorsSanity.ioThe back-end built for AI content operations. Power web, mobile, and agentic applications at scale.

Transcript

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0:00.0	Hey, the other
0:09.9	You're listening to shop talk to shop of maniacs.
0:22.6	We're listening to another episode of the shopdoc show.
0:25.0	I'm Dave Rupert with me as Chris Quarry, Chris.
0:28.2	Yeah, we're so crazy.
0:29.8	Oh, just kidding.
0:30.7	We're sane.
0:32.1	Oh, I've just ruined it.
0:33.7	Good one.
0:36.3	We have Simon on from Sanity. Hi.
0:40.0	I am sanity. I'm bringing sanity.
0:42.8	Bringing sanity to the bosses.
0:44.4	You are the CTO and co-founder of sanity, which is huge because it's a big tool.
0:49.1	I think almost everybody listens to this show probably already knows what it is.
0:54.0	Isn't that weird to think?
0:55.6	Oh my gosh.
0:56.2	But you've been around a long time and you're in the content business and a lot of websites
1:00.9	are just need content management of some kind.
1:07.4	I would just say it comes up in our Discord.
1:09.9	Like if people are like, oh, where should I chuck some data? You know? Like our little private Chop Talk Show Discord is like, it will definitely be mentioned. You know what I mean? Like, yeah, because you're just like the predominant player in that world. You've been on this show before. We had you on a couple years ago. And so welcome back, I should say.
1:28.4	Thank you. Thank you for having me. Amazing. I love being here. Yeah. But it does a lot of stuff and it
1:34.9	does it in unique ways. So I thought at the top of the show, before we like get into weird territory,
	...

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