71: Content Marketing: Write to Share with Jeffrey Gitomer
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 2 December 2018
⏱️ 54 minutes
🧾️ Download transcript
Summary
Business owners who work 9 to 5 and go home to work for their own 5 to 9 are admirable. To make this time worthwhile, study and learn something. Put this learning into practice and keep doing it until you become a master of your market. This is how the king of sales Jeffrey Gitomer made a lot of money. And then he went one up and developed “write to share.” When writing has value it is worth sharing, and when you share this valuable knowledge there is not only wealth in it, but also a way of paying it forward. This is the best form of content marketing that is valuable, usable and implementable. Learn the tips of going from understanding to proficiency to mastering and then finally to teaching.
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Transcript
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| 0:00.0 | Welcome to another episode of your first thousand clients. |
| 0:09.4 | I am your host Mitch Russo. |
| 0:11.3 | Thank you for tuning in today. Collectively, we create businesses that serve |
| 0:16.3 | others as our highest priority and we set the standard for those who want to. We are entrepreneurs, small business owners, local business owners |
| 0:26.3 | coming together to learn from one another. If you are one of the above, take a moment |
| 0:31.5 | to explore the wealth of information, wisdom and |
| 0:34.4 | insights in our past episodes and a big thank you for all your comments and |
| 0:39.4 | guest suggestions keep them coming. |
| 0:41.8 | Listeners we live in a world where nothing happens until someone sells something. |
| 0:48.0 | I don't care if you work at a job, volunteer at a non-profit or service clients in any capacity. |
| 0:53.4 | Until someone sells something, you don't have a job. |
| 0:57.2 | If you don't understand that, then you have no business being in business. |
| 1:04.1 | So why not learn how to sell? |
| 1:06.5 | Today I want to introduce you to literally the king of sales. |
| 1:11.3 | He's authored 12 books on selling, he writes for national publications, and his |
| 1:15.2 | YouTube channel has over 4 million views. But who's counting? Really? I want pen and paper out for today's interview because I know I will be taking notes |
| 1:26.8 | furiously and I hope you do too. Welcome Jeff Gittmer to the show. |
| 1:31.6 | Thank you very much, Mitch. |
| 1:32.8 | Glad to be here. |
| 1:34.3 | Philadelphia Eagles are 10 and 1, |
| 1:35.7 | so let's put that on the track record |
| 1:37.3 | to start out the show, because you guys, I think, |
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