Before we start the show, I want to tell you about my first million hosted by San

Par and Sean Perri, and available now on the HubSpot podcast network.

My first million features famous guests discusses how companies made their first million

and brainstorms new business ideas based on the hottest trends and opportunities

in the marketplace. Recent episodes, you should absolutely check out our three profitable business

ideas you should start in 2022, drunk business ideas that could make you millions,

and asking the founder of Grammarly how he built a $13 billion company.

If you are curious to know how successful business leaders got to where they are,

and the opportunities and trends you need to be looking out for when it comes to growing your own

business, listen to my first million wherever you get your podcasts.

Welcome to the business made simple podcast brought to you by the HubSpot podcast network.

Every week on the show, we coach you to build your business like an airplane. The cockpit is your

leadership, the body is your overhead, the right engine is your marketing, the left engine is

your sales, the wings are your product, and the fuel tanks are your cash flow. If you master the

six parts of a small business, your business will fly far and fast. Every week we help business

owners just like you optimize their airplane. I'm your host, Donald Miller. Today on the podcast,

it's all about the right engine, it's about your messaging. I have said it a million times

and it bears repeating, if your message, if your website, for example, does not pass the grunt test,

you are losing business. What's the grunt test? The grunt test is if I hand a laptop computer to a caveman

who's only capable of grunting answers to questions, they look at your website for eight seconds,

can they grunt the answers to three critical questions? That is, what do you offer? I will

think my life better and what do you need to do to buy it. If your customers cannot answer those

...