#708: How commerce media is changing advertising with Eric Brackmann, Koddi

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 23 July 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind. Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars. Eric has helped Koddi scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant. About Eric Brackmann Eric Brackmann, VP of Commerce Media at Koddi, has more than 15 years of experience shaping the media industry. Prior to joining the leadership team at Koddi, he held key roles at Criteo, HookLogic (acquired by Criteo) and Accenture.As VP of Commerce Media at Koddi, Eric spearheaded the launch of Koddi Ads. He is responsible for overseeing the company's commerce media business, including strategy, operations and customer success. Eric serves as a respected consultant and thought leader among top business leaders. Eric Brackmann on LinkedIn: https://www.linkedin.com/in/ericbrackmann/ Resources Koddi: https://www.koddi.com https://www.koddi.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile brand.
0:03.0	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
0:15.0	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and join the top enterprise brands and Martec platforms as we explore marketing technology,
0:23.1	AI, e-commerce, and whatever's next for the Omnichannel customer experience.
0:27.9	Together we'll discover what it takes to create an agile brand, built for today and tomorrow,
0:32.1	and built for customers, employees, and continued business growth.
0:36.9	I'm your host, Greg Kilstrom, advising Fortune 1,000 brands on Martec, employees, and continued business growth. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
0:43.3	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services,
0:49.3	talent services, and real-world application. For more information, go to T-E-K to teK systems.com. To make sure you
0:56.9	always get the latest episodes, please hit subscribe on the app you listen to podcasts on, and leave
1:01.7	us a rating so others can find us as well. And now on to the show. If you think commerce media
1:08.8	is just a buzzword or a trend, think again.
1:11.5	It's reshaping the ad landscape fueled by AI, first-party data, and sector-specific solutions
1:17.4	that leave the legacy one-size-fits-all approach in the dust.
1:21.4	So what's coming next?
1:22.7	Grocery, autos, quick commerce?
1:25.2	If your brand isn't already exploring commerce media, it's probably falling behind.
1:30.0	Today I'm joined by Eric Brackman, head of commerce media at Cody, the technology partner behind
1:35.5	four of the eight commerce media networks currently valued at over a billion dollars.
1:40.3	Eric has helped Cody scale its commerce media platform beyond travel into grocery, quick commerce, and even automotive, giving him a sharp perspective on where the industry is headed and what marketers need to do now to stay relevant.
1:53.3	Eric, welcome to the show.
1:54.8	Thanks for having me.
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.